The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you know that making the right content, acquisition, distribution, and programming decisions can make or break your business. That's why it's important to use data to inform your decisions, and demand data is one of the most powerful tools available. By analyzing the demand data of a show like "Afili Aşk", you can gain valuable insights that can help you make more informed decisions.
One way demand data can be used is to help with content valuation. For example, knowing that "Afili Aşk" has 4.0 times the audience demand of the average show in Turkey over the last 30 days can be a strong indicator of the show's value. You can use this information to determine how much to spend on acquiring the rights to the show, or how much to invest in producing original content that can compete with shows like "Afili Aşk".
Demand data can also help with programming decisions. For example, you can use the insights provided by demand data to inform your programming lineup, putting shows with high demand in prime time slots to attract more viewers. Additionally, knowing what other shows fans of "Afili Aşk" also like can help you to find similar content to add to your programming lineup, which can help with viewer retention.
Acquisition decisions can also be influenced by demand data. For example, you can use demand data to evaluate the potential of a show in a new market. In the case of "Afili Aşk", we see that demand is okay in several global markets. However, in Turkey, the show has achieved good audience demand of 1.6x. This information can be used to determine whether it's worth acquiring the rights to the show for distribution in a new market, or to evaluate the potential of creating a localized version of the show.
Distribution decisions can be influenced by demand data as well. For example, knowing where a show is most in-demand can help you to determine which markets to prioritize for distribution. With "Afili Aşk", we see that Turkey is the show's number one market globally, with the Netherlands coming in second. This information can be used to determine which markets to focus on for distribution, marketing, and promotional campaigns.
In conclusion, demand data can be a powerful tool for entertainment executives. By analyzing the demand data of shows like "Afili Aşk", you can gain valuable insights that can inform your content, acquisition, distribution, and programming decisions. With the right insights, you can make more informed decisions that can help you to grow your business and keep your audience engaged for years to come.
This is Afili Aşk's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Afili Aşk travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Kanal D‘s Afili Aşk is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Kanal D and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Afili Aşk, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on March 28, 2024, 3:34 a.m. PST using global tv demand content analytics from Parrot Analytics for Afili Aşk in Turkey. We provide our partners with essential television series expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.