The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make more informed content decisions and acquisition decisions. This is where demand data becomes invaluable. Let's look at how demand data for "Agatha Christie's Poirot" can be used to help with content valuation, programming decisions, and acquisition decisions.
One of the main uses of demand data is to inform content valuation. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title to any platform in any region. Using this system, you can estimate the baseline value of "Agatha Christie's Poirot" in Turkey and its ability to drive subscriptions and mitigate churn. Demand data can also help you calculate the ROI this specific title will bring to your platform. By analyzing demand trends and patterns, demand data can inform optimal release strategy and pricing for this series.
Moreover, demand data can guide your programming decisions by uncovering audience tastes and preferences. For instance, using demand data can help you identify top genres that are resonating most with your current audience and concentrate on the content that exhibits opportunities to acquire or produce. It can also be used to assess how popular a show is relative to the market average and where it is demanded most in the world.
In terms of acquisition decisions, demand data provides valuable insights into which titles you should buy if you are looking to grow your audience or retain existing viewers. For example, if you want to keep your current audience happy, demand data can help you identify which titles you should buy. Moreover, by examining the show's demand in different regions, you could identify areas where it is under-monetized or find new market opportunities for content distribution.
In the case of "Agatha Christie's Poirot" in Turkey during January 2024, we can see that it has good demand and higher demand than 98.1% of all mystery titles in Turkey. While demand has decreased in Turkey by 92.4%, the show has exceptional longevity and momentum making it a valuable acquisition for any platform. Comparing the performance of "Agatha Christie's Poirot" on a year-round basis vs. the last 30 days, it has experienced an increased popularity rate, and we can identify the top 10 global markets where this TV series is most in-demand.
In conclusion, demand data provides actionable insights into content valuation, programming decisions, and acquisition decisions. With Parrot Analytics' content valuation system based on demand data, you can determine the value of "Agatha Christie's Poirot" in Turkey and its contribution to any platform in any region, making it an essential tool for entertainment executives looking to make more informed decisions.
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Our TV audience measurement dataset is truly global. Discover how popular ITV‘s Agatha Christie's Poirot is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Agatha Christie's Poirot, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 18, 2024, 2:03 p.m. PST using demand datasets from Parrot Analytics for Agatha Christie's Poirot in Turkey. We provide our partners with deep television industry insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.