The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives across various industries, demand data can provide valuable insights when making content, acquisition, distribution, and programming decisions. Taking the example of "American Crime Story" in Turkey during February 2024, we can see how demand data plays a crucial role in understanding a show's performance, popularity, audience preferences, and potential for success.
One of the primary applications of demand data is content valuation. Parrot Analytics' content valuation system, powered by global content demand and supply, can reveal the dollar value contribution of any title to any platform in any region. Based on the demand for "American Crime Story" in Turkey during February, we can estimate the show's worth and value for streaming platforms operating in Turkey. For instance, we can estimate how much the show is worth on a platform, what percentage of its value is driven by demand for its stars, and what the show's baseline value is.
Another valuable insight that demand data provides is audience preferences. Based on the insights from the Parrot Pulse for "American Crime Story," we know that this show has high demand in Turkey compared to other titles in the biography genre. By examining the top 10 global markets where "American Crime Story" is most in-demand over the last 30 days, we can see that the United States is the show's number one market globally. This information can be used to understand audience preferences by location and genre, which can help executives better curate and program content for their platforms.
Demand data can also provide guidance for acquisition and distribution decisions. For example, demand data can help executives assess the potential of a title for global expansion or rollout to new territories. Based on the analysis of "American Crime Story" in Turkey, we can estimate the show's travelability and its potential for success in other markets. Similarly, demand data can help executives monitor audience trends and preferences, which can inform future acquisition or production decisions, such as which types of content exhibit opportunity to acquire or produce.
Finally, demand data can also help executives optimize their marketing campaigns. Based on demand data for "American Crime Story," we know that demand spiked mid-February, indicating potential areas for optimization or opportunities for future campaigns. By examining the show's momentum, we can also gauge the pace of growth and compare it with other titles. This information can be used to create more effective and targeted marketing initiatives that resonate with audiences.
Overall, demand data is a powerful tool for entertainment executives across all industries. By leveraging insights from shows such as "American Crime Story," executives can make more informed content, acquisition, distribution, and programming decisions that drive success and growth.
American Crime Story's travelability to Turkey in the last 30 days is 14%, which means that the audience demand for American Crime Story is 14% of the demand in its country of origin, United States. Click through to another market to discover how well American Crime Story travels internationally.
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Acquire the best shows from partners such as FX to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. American Crime Story), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular FX‘s American Crime Story is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Crime Story, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using global television demand analytics from Parrot Analytics for American Crime Story in Turkey. We provide our partners with far-reaching OTT workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.