The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you often face many challenges when deciding how to create, acquire, distribute or program content. Demand data can help in this decision-making process by providing valuable insights into what audiences want to watch. In particular, demand data can be used to evaluate and value content, as well as to assess its potential for success in different markets.
Looking at the example of the Turkish show "Atesböcegi," we can see how demand data can be used to make more informed content decisions. For instance, the fact that the show has 3.9 times the audience demand of the average show in Turkey over the last 30 days is a good indication of the show's popularity. Only 8.6% of all TV shows have this level of demand, which means that it is one of the most in-demand shows in the country.
It is also relevant to note that the demand for this show has been increasing recently, representing an excellent sign to assess its potential for success. By knowing the show's ranking, we can also understand that it reached #235 in Turkey, and it has higher demand than 98.9% of all comedy titles in the country.
However, with the data provided, we can also see that during March 2024, demand for "Atesböcegi" decreased by 43.7% in Turkey. Based on this information, we recommend watching the show's performance closely in the next few months to determine whether this decrease in demand represents a significant long-term decline or temporary incident.
Using Parrot Analytics' system, we can also evaluate the show's performance on a global level and understand it across six dimensions: worldwide audience demand, travelability, longevity, momentum, franchisability, reach. For "Atesböcegi," this show has poor values on dimensions four, five, and six, indicating that it has not performed well in terms of its pace of growth, spin-off potential, and number of people expressing demand for it.
Moreover, it is interesting to know that by examining the top ten global markets where "Atesböcegi" is in-demand, we can explore its audience's preferences. Understanding the audience's preferences and analyzing where the show is popular can help in programming of similar content. This can lead to the acquisition of similar content, or a new production altogether.
Finally, considering the global appeal of the series, "Atesböcegi" is most significant in Turkey, where it has an audience demand of 0.2x. In the other markets such as Spain, the United States, Portugal, Brazil, Mexico, Russia, and Germany, the show's audience demand is okay. This information is useful for deciding which markets to focus on when distributing or promoting the show, or deciding which markets to target in developing similar content.
Overall, these insights demonstrate how demand data can provide valuable information to entertainment executives, especially when evaluating and valuing the content. Understanding demand can help make more informed decisions on creating, producing, or acquiring content, as well as assessing its potential for success in different markets.
This is Atesböcegi's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Atesböcegi travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Star TV‘s Atesböcegi is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Star TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Atesböcegi, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Romantic Comedy), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:04 p.m. PST using global demand data from Parrot Analytics for Atesböcegi in Turkey. We provide our partners with comprehensive television series know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.