The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make informed content and acquisition decisions, programming decisions, and distribution decisions. Behzat Ç.: Bir Ankara Polisiyesi is one such case study that demonstrates how demand data is useful for content valuation and performance measurement.
Content Valuation: For TV executives seeking to calculate the worth of their content, demand data can provide insight into how much your show is worth and how much it contributes towards the platform's revenue. For instance, by using Parrot Analytics content valuation system, you can uncover the dollar value of your title to your platform in a given region. In the case of "Behzat Ç.: Bir Ankara Polisiyesi," it has 13.5 times the demand of the average show in Turkey over the last 30 days. This is a clear indication that the show has immense value, and this is worth noting when making acquisition or programming decisions for the Turkish market.
Distribution Decisions: When it comes to distribution decisions, demand data can inform OTT or SVOD platforms on which regions have the highest audience demand. By analyzing the top 10 global markets where the show is most in-demand over the last 30 days, we can infer that the show's performance is significantly better than the average TV show in all of these markets constituting different regions across the globe: Turkey, Cyprus, Germany, Netherlands, Austria, Luxembourg, Belgium, and Switzerland. Hence, knowing where the show is most popular would enable executives to focus on the appropriate regions to distribute the show.
Programming Decisions: Looking at trends in audience behavior helps entertainment executives in making program scheduling decisions to optimize engagement. For a show like "Behzat Ç.: Bir Ankara Polisiyesi," demand data indicates a 23.0% decline in audience demand in Turkey during March 2024. This suggests the need for some changes on how the show is programmed and aired to re-engage the audience as they seem to have lost some interest in the show.
Performance Measurement: Tracking a TV show's performance over time is vital in determining its longevity and in making informed decisions. For instance, analyzing the peak demand of "Behzat Ç.: Bir Ankara Polisiyesi" over the last year compared to the last 30 days highlights a decrease in popularity as the show peaked at 17.5 times the average for the last 30 days, representing a 39.8% increase from the previous year's peak of 29.0 times. Furthermore, the Parrot Pulse trend analysis depicting "Behzat Ç.: Bir Ankara Polisiyesi" performance over the last 30 days across six dimensions illustrates that the show's travelability and momentum are poor. This information can enable those involved in making executive decisions to make informed choices on content investment, acquisition, and programming.
In conclusion, demand data can help entertainment executives make informed decisions. By considering the insights drawn from this analysis of "Behzat Ç.: Bir Ankara Polisiyesi," executives can apply the knowledge revealed by demand data to inform their decision-making process on content valuation, programming decisions, and distribution.
This is Behzat Ç.: Bir Ankara Polisiyesi's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Behzat Ç.: Bir Ankara Polisiyesi travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Star TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Behzat Ç.: Bir Ankara Polisiyesi, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 18, 2024, 2:02 p.m. PST using television demand analytics from Parrot Analytics for Behzat Ç.: Bir Ankara Polisiyesi in Turkey. We provide our partners with deep television capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.