The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed decisions around content acquisition, distribution, programming and content valuation. For instance, using demand data for "Ben 10: Ultimate Alien" in Turkey in February 2024, you can assess important metrics that can inform your investment decision in the show and similar titles.
With its rising demand trend in the last 30 days, "Ben 10: Ultimate Alien" has a 2.0 times demand rating, which is 8.6% higher than the average TV show in Turkey. This shows that the show can be a valuable asset for any platform that acquires it. Also, its high demand relative to other TV shows in its genre indicates that it is a popular show in the animation category. This can be a key consideration when choosing what genre to focus on to attract new subscribers to an SVOD service.
Understanding how audiences relate to "Ben 10: Ultimate Alien" can guide the decision making around programming and content acquisition. For example, since several other shows that are related to "Ben 10: Ultimate Alien" are attracting similar audiences, you can identify other titles to acquire or produce that appeal to the same audience demographic. This helps you acquire or commission content that has a high potential for success.
The detailed analysis of "Ben 10: Ultimate Alien" across different markets worldwide can help entertainment executives and content distributors to know where demand for the show is highest and how it compares to the average title in these markets. This can inform the distribution strategy, pricing strategy and marketing campaign of the show. For instance, since "Ben 10: Ultimate Alien" has exceptional demand in the US, it can be a good market to focus the marketing campaign on if a streaming platform's target is the US audience.
Content valuation can be determined using demand data. The Parrot Pulse for "Ben 10: Ultimate Alien" shows its performance across six dimensions, including travelability, longevity, momentum, franchisability and reach. These dimensions help to understand the economic value of a title by showing it's marginal revenue contribution across several platforms, ability to attract and retain customers, and spin-off potential. They can be used to determine how much to spend on content or what content to distribute and license. For instance, a high franchisability score for a show like "Ben 10: Ultimate Alien" can indicate its potential to generate additional revenue streams through spin-offs or merchandise.
Moreover, demand data can help with subscriber acquisition and retention. For instance, by using demand data to identify the most popular shows in a given market, an OTT platform or linear network can acquire these shows to attract new subscribers or retain the existing ones. Similarly, demand data can help to identify the best release strategy for a show, which can determine the number of subscribers acquired or retained.
In conclusion, demand data is crucial to informed decision-making in the entertainment industry. It is the key to content valuation, programming, content acquisition and distribution. The detailed analysis of "Ben 10: Ultimate Alien" for the month of February 2024 in Turkey is a testament to the value that demand data adds to strategic decision making.
Ben 10: Ultimate Alien's travelability to Turkey in the last 30 days is 10%, which means that the audience demand for Ben 10: Ultimate Alien is 10% of the demand in its country of origin, United States. Click through to another market to discover how well Ben 10: Ultimate Alien travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Ben 10: Ultimate Alien is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ben 10: Ultimate Alien, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using global tv demand data from Parrot Analytics for Ben 10: Ultimate Alien in Turkey. We provide our partners with comprehensive TV capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.