The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Television executives today must contend with a rapidly-evolving landscape, where competition for viewership has never been higher. Fortunately, demand data can be an incredibly powerful tool for executives looking to make informed content, acquisition, distribution, and programming decisions. By leveraging this data, executives can gain a deeper understanding of audience preferences, as well as trends in the market more broadly.
By examining the data for "Bir Zamanlar Çukurova," we can see the value of demand data for TV executives. This show has been extremely popular in Turkey, with demand that is 12.7 times the average show in Turkey over the last 30 days. This information, combined with other data on the show's rank over time, genre demand level, and changes in audience demand, can be used to inform decisions on content valuation, acquisition, and content optimization.
For example, the show's high demand in Turkey and relatively low demand outside of the country indicates that the show may have more value to a regional streaming platform in Turkey than to a global platform catering to audiences in different countries. Conversely, executives looking to acquire content for a platform with a global audience may want to look elsewhere for content that has higher demand in other countries.
Demand data can also inform programming decisions. The fact that "Bir Zamanlar Çukurova"'s audience demand has been decreasing recently could indicate that changes are needed in the show's content or marketing strategy to better engage the existing audience or attract new viewers. Similarly, trends in the data can help executives to optimize their content release strategies and pricing, as well as to make decisions on which titles to prioritize for marketing campaigns.
Finally, demand data can also inform decisions about potential spin-offs or franchises for a particular TV show, as it indicates its appeal to audiences and how well its demand is maintained over time. By examining data on the top global markets for "Bir Zamanlar Çukurova," executives can identify where the show is most popular and where there may be opportunities for spin-offs, franchises, or collaboration with other talent in the entertainment industry.
In conclusion, using demand data from Parrot Analytics, TV executives can make more informed decisions on content valuation, acquisition, distribution, and programming. The data on "Bir Zamanlar Çukurova" demonstrates that by examining trends in audience demand, genres, regions, and more, executives can get a clear picture of what content is resonating with viewers and how to best respond to these trends. With demand data as a powerful tool, TV executives can gain a significant competitive advantage in today's rapidly-changing entertainment landscape.
This is Bir Zamanlar Çukurova's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Bir Zamanlar Çukurova travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ATV‘s Bir Zamanlar Çukurova is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ATV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bir Zamanlar Çukurova, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been revised on April 19, 2024, 2:01 p.m. PST using tv demand datasets from Parrot Analytics for Bir Zamanlar Çukurova in Turkey. We provide our partners with smart TV capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.