The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive in charge of content and acquisition decisions, you can use demand data to inform and deepen your understanding of your audience's preferences. Parrot Analytics provides a content valuation system that empowers you to determine the value of a title in any region or any platform. Using "Black Mirror" in Turkey during March 2024 as an example, we can examine how applying demand data can inform your decision-making:
1. Content valuation: Based on the demand data, you can find out how much "Black Mirror" is worth in Turkey in March 2024. You can determine the dollar value contribution of a title to any platform and any region, and assess a TV show's ability to drive subscriptions and mitigate churn. You can also estimate the value of exclusivity for a particular title.
2. Programming decisions: You can determine the popularity of a TV show relative to the average show in the same market or worldwide. By comparing demand data over different time periods, you can understand the trend of the show's performance. For "Black Mirror" in Turkey in March 2024, the show has a higher demand than 99.5% of all mystery titles in the same market. You can also analyze the audience's preference for "Black Mirror" against other titles, such as "South Park" or "The Witcher," to fine-tune programming strategy.
3. Acquisition and distribution decisions: You can leverage demand data to find new opportunity markets for content distribution and understand the taste clusters of your current audience. You can also determine the optimal release strategy and pricing based on the performance of a title in different markets. For "Black Mirror" in Turkey in March 2024, the demand spiked in late March, suggesting the potential for more viewership in the future.
4. Strategic decision-making: You can use demand data to inform your global content strategy and plan for future investments. For example, you can examine the travelability of a show, which measures its international demand relative to its home market. For "Black Mirror," its international demand is outstanding in markets such as Russia, China, France, and Brazil, indicating the potential for global expansion. You can also use demand data to assess a show's momentum, longevity, franchisability, and reach to make informed strategic decisions.
By using demand data provided by Parrot Analytics, TV executives can make more informed content, acquisition, and distribution decisions. Based on the data analysis of "Black Mirror" in Turkey during March 2024, you can see how demand data can provide valuable insights and inform strategic decision-making for any TV series or platform.
Black Mirror's travelability to Turkey in the last 30 days is 34%, which means that the audience demand for Black Mirror is 34% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Black Mirror travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Black Mirror is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Black Mirror, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 18, 2024, 2 p.m. PST using tv demand analytics from Parrot Analytics for Black Mirror in Turkey. We provide our partners with valuable content know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.