The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can help you make more informed decisions about content acquisition, distribution, programming, and content valuation. Taking the case study of "Blue Mountain State," let's examine how demand data can be analyzed to make more informed content decisions in Turkey.
One way that demand data can be useful for executives is in determining the dollar value contributions of different titles to a particular platform. The Parrot Analytics content valuation system is powered by global content demand and supply, and this enables executives to determine how much a title is worth to a particular platform. For instance, using demand data, executives can estimate the value of exclusivity and determine the ROI a specific title will bring for any given platform. They can then assess a TV series' ability to drive subscriptions and mitigate churn.
Taking a closer look at "Blue Mountain State," it is apparent that the show has good demand in Turkey. The demand for the show is 2.8 times the average show in Turkey over the last 30 days and is increasing recently. However, in February, demand for the show has decreased by 65.9%, which could indicate a potential problem with the show's current trajectory.
The show's ranking has also dropped by 90 spots during February in Turkey. This is a clear indication that the show's popularity in Turkey is slipping. By examining the top 10 global markets where "Blue Mountain State" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show (1x) in each of these markets. The United States is "Blue Mountain State"'s number one market globally, with the show achieving outstanding audience demand of 5.8x in the United States.
Travelability, which determines how well a show travels between markets, is important for any executive looking to acquire or distribute content. Executives should examine how well certain shows perform in different markets and determine how a particular show would perform in various regions globally. By analyzing demand data for "Blue Mountain State," we know that the show's demand in Turkey was 28% of the demand in its country of origin, the United States. Therefore, the travelability of the show in Turkey is decent, but there may be better shows that travel better to Turkey.
Understanding the show's audience is critical for any executives making content decisions. By analyzing demand data for "Blue Mountain State," we can determine which shows have similar audiences and how executives can use this information to make informed content decisions. For instance, other shows that fans of "Blue Mountain State" also like include "Love Life," "Rick And Morty," "Tell Me Lies," "Bob's Burgers," "Spongebob Squarepants," "It's Always Sunny In Philadelphia," "Top Gear," "Two And A Half Men," and "Game Of Thrones."
Finally, understanding the momentum of a show is critical for executives looking to make informed programming decisions. Momentum refers to the pace of growth for a particular title. For "Blue Mountain State," its momentum is good, indicating that it has potential for future growth. Moreover, the longevity of the show is also good, indicating that audience demand is maintained over time.
In conclusion, demand data can provide entertainment executives with critical insights into which content they should acquire, distribute, or program. Analyzing demand data, executives can determine how much a title is worth to a platform, assess a TV series' ability to drive subscriptions and mitigate churn, and determine the best release strategy for a particular show. By examining demand data for "Blue Mountain State" in Turkey, we can see that the show's demand is declining, but its momentum and longevity are good, indicating that the show has potential for future growth.
Blue Mountain State's travelability to Turkey in the last 30 days is 27%, which means that the audience demand for Blue Mountain State is 27% of the demand in its country of origin, United States. Click through to another market to discover how well Blue Mountain State travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Spike‘s Blue Mountain State is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Spike and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Blue Mountain State, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using global television demand analytics from Parrot Analytics for Blue Mountain State in Turkey. We provide our partners with smart OTT know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.