The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may be wondering how you can leverage demand data to make more informed content and distribution decisions. The recent analysis of "Boboiboy" in Turkey for February 2024 reveals how demand data can provide insights into various aspects of the industry.
Content valuation is a key challenge faced by many entertainment executives. Using demand data, you can determine how much a show is worth to another streaming platform, calculate the ROI a specific title will bring to any given platform, and assess its ability to drive subscriptions and mitigate churn. By looking at the level of demand for "Boboiboy" in Turkey, you can estimate its value to a local platform. The show's demand has been strong and is 3.6 times the audience demand of the average show in Turkey over the last 30 days. This information can be used to negotiate the value of either buying or licensing this IP in the region and inform programming decisions accordingly.
Demand data also enables content creators and distributors to optimize their marketing campaigns. Understanding the affinity and taste clusters of their audience, will allow them to partner with the best talent and brands that can help to expand their viewer base, or select a genre that attracts new subscribers to their service. The demand data for "Boboiboy" shows that it is a comedy. By acknowledging that the show ranks at the 98.5th percentile in this genre for Turkey, executives can target their content to this particular comedy audience, as it has a higher demand than 98.5% of all comedy titles in the country.
The travelability metrics provide an overview of how the show performs globally, with the worldwide audience demand across all platforms for "Boboiboy" being outstanding, whilst its travelability is okay. In Turkey, the demand for "Boboiboy" was only 25% of the demand in its country of origin, Malaysia. This information is particularly useful for OTT streaming platforms that seek to expand globally and want to develop content that can travel well across different audiences.
Content distributors can also benefit from demand data by identifying under-monetized titles and discovering new opportunity markets for content distribution. In the case of "Boboiboy", the show has been losing audience demand per the analysis in Turkey, however, the demand spiked mid-February. These insights will help content distributors to respond quickly to trends and spikes in demand, and make informed decisions in terms of which titles to sell and to which market segments.
In summary, the analysis of "Boboiboy" in Turkey for February 2024 demonstrates the power of demand data in informing decisions relating to content valuation, global expansion, marketing strategy, and content distribution. These insights allow you to optimize your content, maximizing returns on investment, and ultimately deliver relevant content to its intended audience.
Boboiboy's travelability to Turkey in the last 30 days is 7%, which means that the audience demand for Boboiboy is 7% of the demand in its country of origin, Malaysia. Click through to another market to discover how well Boboiboy travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV3‘s Boboiboy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV3 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Boboiboy, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:02 p.m. PST using television demand analytics from Parrot Analytics for Boboiboy in Turkey. We provide our partners with far-reaching TV industry workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.