The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand for TV shows is essential for making informed content decisions. The case of "BoJack Horseman" in Turkey for March 2024 can serve as an example to understand how demand data can impact content valuation, acquisition decisions, distribution, and programming decisions.
"BoJack Horseman" had 3.3 times higher audience demand than the average show in Turkey over the last 30 days. This level of demand means that the show ranks in the top 8.6% of all TV shows in Turkey. Although the demand for "BoJack Horseman" in Turkey has been decreasing lately, the show still managed to move up in its rank 79 spots during March 2024. This shows that even though the show's demand has been decreasing, there were still plenty of fans interested in it.
In Turkey, "BoJack Horseman" ranks at the 98.6th percentile in the comedy genre, which highlights that the show has higher demand than 98.6% of all comedy titles in Turkey. Understanding this information can help TV executives to evaluate the value of the show and how much to spend on it, knowing it has higher demand than other comedy titles.
The show's peak rank in Turkey was #256, which is a good result considering the competition the show faces in the market. Besides, the show had a 54.6% increase in demand during March 2024 in Turkey, indicating that it has gained popularity.
Demand data helps TV executives to make more informed decisions regarding content acquisition, distribution, and programming. For example, understanding the fanbase of "BoJack Horseman" in Turkey can inform an executive's decision to acquire the rights to the show and release it in the country. Additionally, the fact that the demand for "BoJack Horseman" in Turkey is 18% of the demand in its origin country, the United States, represents an opportunity for executives to identify potential global expansion of the show.
Knowing that the show has great travelability and franchisability can help executives to assess the potential for producing spin-offs or franchises for "BoJack Horseman." Furthermore, audience demand data can help executives to identify other popular TV shows with similar themes, like "Bob's Burgers," "Futurama," and "South Park." This information can be helpful in programming decisions, such as scheduling the show together with other titles that might attract "BoJack Horseman" fans.
Understanding how "BoJack Horseman" is performing relative to the average title can give executives useful insights. The show's 30-day demand is 3.3 times higher than the average title, meaning it has a higher value than the average. Therefore, TV executives can use demand data to estimate the return on investment for a particular show and calculate how much it's worth to a streaming platform.
Lastly, using demand data, executives can gain insight into the best release strategy for a show like "BoJack Horseman." In this case, demand for the show spiked in late March 2024, which can inform executives about the ideal time to promote the show's new season.
In conclusion, TV executives can harness the power of audience demand data like the data provided for "BoJack Horseman" in Turkey to make informed decisions about their content acquisition, distribution, and programming strategies. With Parrot Analytics' demand data, TV executives can determine a TV show's value, assess its potential for global expansion, identify similar titles, and evaluate optimal release strategies, among other insights.
BoJack Horseman's travelability to Turkey in the last 30 days is 32%, which means that the audience demand for BoJack Horseman is 32% of the demand in its country of origin, United States. Click through to another market to discover how well BoJack Horseman travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for BoJack Horseman, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using tv demand datasets from Parrot Analytics for BoJack Horseman in Turkey. We provide our partners with valuable television know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.