The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The demand data for "Cobra Kai" in Turkey in March 2024 provides insights that can help industry executives make more informed content, acquisition, distribution, and programming decisions. One way to use the data is for content valuation, which can help determine the worth of an individual series or an entire library. Using demand data, executives can calculate the ROI of a specific title, estimate the value of a title's exclusivity, and assess its ability to drive subscriptions and mitigate churn.
Demand data can also help executives understand what is most popular in different markets or on a global scale. For instance, the data for "Cobra Kai" indicates its worldwide audience demand across all platforms is outstanding, while its travelability is also outstanding. This information can help inform decisions involving global expansion and allocation of future content investments.
Additionally, the data can help with subscriber retention and acquisition. Executives can identify which titles should be purchased to keep the current audience happy and which titles can attract new subscribers to their platform. They can also uncover under-monetized titles and find new opportunity markets for content distribution.
Demand data can also aid in pre-release marketing, optimize the release strategy and pricing, and conduct competitive benchmarking. By analyzing other titles popular in the same genre and in the same market as "Cobra Kai", executives can determine which marketing campaign strategies work best and which platforms are the ideal fit for distribution.
In the context of "Cobra Kai," the data shows that the show's demand has been decreasing recently in Turkey. Its peak rank was #311, but it dropped 148 spots during March in Turkey. However, compared to the average title, "Cobra Kai" has 2.7 times higher demand in Turkey. Its audience demand in Turkey was 12% of the demand in its country of origin, the United States.
Looking at the metadata of the show, it started airing on May 2, 2018, and has 60 episodes over six seasons. Its average demand was 1.5 times the average title, but over the last 30 days, it had 2.7 times higher demand than the title average. The show's performance in other top markets like the United States, Russia, Canada, Australia, the United Kingdom, Spain, Netherlands, France, and Bulgaria is also strong, with outstanding or good demand in these markets compared to the average title.
In conclusion, analyzing demand data for TV shows like "Cobra Kai" can help industry executives make more informed decisions related to content valuation, acquisition, distribution, and programming. The insights gained can help reduce risks and increase the chances of success in the ever-growing competition in the entertainment landscape.
Cobra Kai's travelability to Turkey in the last 30 days is 14%, which means that the audience demand for Cobra Kai is 14% of the demand in its country of origin, United States. Click through to another market to discover how well Cobra Kai travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Cobra Kai, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:01 p.m. PST using global demand content analytics from Parrot Analytics for Cobra Kai in Turkey. We provide our partners with extensive TV series analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.