The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed decisions when it comes to content and programming decisions, acquisition, distribution, and content valuation. Featuring "Curb Your Enthusiasm" as an example, we will discuss how demand data can help you make informed decisions across various dimensions.
Content Valuation:
One crucial aspect of content valuation that demand data can help with is determining how much a title is worth, as well as the dollar value contribution any title can make to a platform. Based on recent demand data from Turkey, "Curb Your Enthusiasm" has audience demand 8.7 times the title average, showing strong demand for the show. The show's travelability is also outstanding, making it worth considering for global expansion. Knowing the baseline value of a title such as this will enable you to budget appropriately when it comes to producing or acquiring content.
Programming Decisions:
Demand data helps you to make programming decisions, such as deciding which shows to prioritize and which shows to acquire. In the case of "Curb Your Enthusiasm," audience demand in Turkey increased by 30.4% in March 2024, indicating a growing demand for the show. You can also examine what shows its fans also like, which in this case includes shows such as "Rick And Morty," "True Detective," and "It's Always Sunny In Philadelphia" to guide you in programming decisions.
Distribution Decisions:
Knowing where your show is in-demand helps with distribution decisions. According to demand data for March 2024, the United States is the show's number one market globally, followed by Canada, the UK, and Australia. Understanding where a show performs well helps you identify where to prioritize distribution deals, prioritize marketing spend, and tailor your content offering to attract and retain subscribers in those markets.
Acquisition Decisions:
Demand data can help you to make informed decisions when it comes to acquiring content. Based on audience demand, a show like "Curb Your Enthusiasm" can be considered as strategic assets for streaming platforms due to its strong demand. In addition, by analyzing the top 10 global markets where the show is in-demand, you can identify regions where you may want to acquire the rights to distribute the content.
Content Promotion and Marketing:
Demand data enables content promotion and marketing to be optimized. For instance, demand for "Curb Your Enthusiasm" spiked in late March 2024, indicating that this might be an optimal time to promote the show. Additionally, affinity analysis makes it easy to understand who the best talent is to partner with to expand your audience or which TV shows will help to acquire or retain subscribers.
In conclusion, as an entertainment executive, demand data can provide valuable insights to help you make informed decisions, such as when deciding on content valuation, programming, distribution, and acquisition. Understanding where a show performs well, who its fans are, and its market potential can help you stay ahead of the competition and optimize revenue streams. Parrot Analytics' content valuation system is powered by global content demand and supply, providing a comprehensive solution for entertainment executives across the industry.
Curb Your Enthusiasm's travelability to Turkey in the last 30 days is 19%, which means that the audience demand for Curb Your Enthusiasm is 19% of the demand in its country of origin, United States. Click through to another market to discover how well Curb Your Enthusiasm travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Curb Your Enthusiasm is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Curb Your Enthusiasm, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Dark Comedy), using our globally standardized Demand Expressions® metric.
This page has been updated on April 18, 2024, 2:04 p.m. PST using demand analytics from Parrot Analytics for Curb Your Enthusiasm in Turkey. We provide our partners with deep SVOD know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.