The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand data and using it to make informed content, acquisition, distribution, and programming decisions is crucial to success. The example of "Cyberpunk: Edgerunners" in Turkey for March 2024 demonstrates the power of demand data for analyzing a TV series' performance and potential.
Using demand data, we can evaluate the popularity of a show, its rank compared to other titles, and how it compares in terms of genre or country of origin. In the case of "Cyberpunk: Edgerunners," it has been performing well in Turkey with 2.0 times the audience demand of the average show and ranking at 97.3th percentile in the animation genre. However, it is important to also note the trend in demand over time, with demand decreasing slightly in recent days.
In addition to assessing current and past demand, we can leverage demand data to make predictions about the future success of a show. For instance, analyzing related titles that are popular with fans of "Cyberpunk: Edgerunners" can give indications of upcoming trends and interests.
Demand data can also help with distribution decision-making. For instance, understanding where a show is most popular and in demand can inform which countries to prioritize when expanding distribution. In the case of "Cyberpunk: Edgerunners," we can see that China is the show's number one market globally, achieving outstanding audience demand of 12.9x, followed by Russia where demand is also outstanding.
Furthermore, demand data can help evaluate a show's potential for spin-offs or long-term success. For "Cyberpunk: Edgerunners," the show's momentum and franchisability are both ranked as good. This indicates potential for future spin-offs or franchise opportunities.
Finally, when it comes to content valuation, demand data can be used to quantify the dollar value contribution of any title to a platform in a particular region. By analyzing the demand for "Cyberpunk: Edgerunners" in Turkey and comparing it to the average demand for TV shows in Turkey, we can gain insights into its value and potential profitability. Additionally, analyzing the show's demand in other countries can inform decisions on how to distribute the content and maximize its value.
In conclusion, demand data is a valuable tool for entertainment executives across various fields. Whether you are looking to make decisions about content, acquisition, distribution, or programming, understanding audience demand can help you make informed and profitable choices.
Cyberpunk: Edgerunners (サイバーパンク エッジランナーズ)'s travelability to Turkey in the last 30 days is 45%, which means that the audience demand for Cyberpunk: Edgerunners (サイバーパンク エッジランナーズ) is 45% of the demand in its country of origin, Japan. Click through to another market to discover how well Cyberpunk: Edgerunners (サイバーパンク エッジランナーズ) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Cyberpunk: Edgerunners (サイバーパンク エッジランナーズ), for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:03 p.m. PST using tv demand analytics from Parrot Analytics for Cyberpunk: Edgerunners (サイバーパンク エッジランナーズ) in Turkey. We provide our partners with extensive media industry insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.