The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an OTT or SVOD platform considering licensing "Dexter" for Turkish audiences, there is good news. The 4.1 times demand for "Dexter" over the average TV show in Turkey means that it has a higher level of audience interest. The show also has an impressive 98.8th percentile ranking in the mystery genre. You can use demand data to determine how much you will spend on licensing on a per-region basis.
It is also worth noting that the demand for "Dexter" increased in Turkey during February 2024, although it did drop in its ranking by 26 spots in the country. A decrease of 42.5% in audience demand during February compared to January is a good reason for noticing the exact point in time the demand decreased.
You can also use demand data to ensure optimal pricing and release strategy for your licensed content on your platform. Parrot Analytics' content valuation system, powered by global content demand and supply, can give you a dollar value of a specific title to your platform in a given region. It can help you to determine the ROI a particular show can bring to your platform in terms of subscription growth and churn prevention. The system can also estimate the value of exclusivity and how much of a show's value is being driven by demand for one of its stars. Content valuation is the economic valuation system for content that is based on demand data.
The global performance of "Dexter" and its travelability, which measures the show's international demand to its home market, is outstanding. You can use demand data for other strategic decisions too. For instance, you can leverage it to know what type(s) of content exhibits opportunity to acquire or produce. You can also use demand data for competitive benchmarking, which can help you compare your original or licensed content against other titles available on the market.
By looking at the top 10 global markets where "Dexter" is most in-demand over the last 30 days, we can see that it outperforms the average TV show in each of these markets, with outstanding audience demand across these markets. The number one market for "Dexter" is the United States, where its audience demand is 10.7 times the average TV show, followed by the United Kingdom, where demand is outstanding.
Finally, you can use demand data to inform your pre-release marketing campaign and optimize it ahead of the premiere. You can also use it to analyze your audience's taste clusters, which can help you make more informed content acquisition decisions for your platform.
Dexter's travelability to Turkey in the last 30 days is 24%, which means that the audience demand for Dexter is 24% of the demand in its country of origin, United States. Click through to another market to discover how well Dexter travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Dexter is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dexter, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 18, 2024, 12:42 p.m. PST using global demand data from Parrot Analytics for Dexter in Turkey. We provide our partners with smart OTT competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.