The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you’re an entertainment executive in Turkey, you may want to pay careful attention to the performance of "EGO - (Erkeğe Güven Olmaz)" as it has achieved a good level of audience demand, with demand being 2.2 times the average Turkish show.
One way demand data can be used by entertainment executives is for content valuation. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. By using demand data, you can calculate the ROI a specific title will bring to your platform. You can use it to assess a TV series' ability to drive subscriptions and mitigate churn. This can help you to determine how much to spend on content, including deciding whether to distribute, acquire or produce a series.
Additionally, demand can inform programming decisions, distribution decisions, and acquisition decisions. By analyzing audience demand, you can determine which regions and platforms to target for specific content. This information can also inform optimal release strategies and pricing models.
For "EGO - (Erkeğe Güven Olmaz," the Parrot Pulse reveals that the show is performing okay on a global scale, but has poor longevity, momentum, travelability, franchisability, and reach. Furthermore, demand has decreased for the show in Turkey by 2.2% during March, indicating a need for strategizing to revive demand.
To gain more insights, one can compare the performance of the show for a rolling year versus the last 30 days. In the last 30 days, "EGO - (Erkeğe Güven Olmaz)" has peaked at 2.3 times the average demand, which is a 90.8% increase, while the show's average demand on a rolling year basis was 5.3 times the average title. By charting audience demand across the course of the year, entertainment executives can gain an understanding of the demand dynamics and popularity trends of a show.
Furthermore, by examining the top 10 global markets where "EGO - (Erkeğe Güven Olmaz)" is most in-demand, executives can learn in which market(s) they should focus on distribution, based on the trends of the demand. Turkey is the primary market for "EGO - (Erkeğe Güven Olmaz)" with good audience demand, and Russia is the second-ranked market. The show has okay demand in other global markets, but its current reach is poor.
To summarize, demand data from Parrot Analytics provides insights that inform content valuation, programming decisions, acquisition decisions, and distribution decisions. By applying demand data to "EGO - (Erkeğe Güven Olmaz)" in Turkey, entertainment executives can make more informed decisions about their content strategy, including decisions about expenditure, release and pricing strategies, and distribution and acquisition.
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Our TV audience measurement dataset is truly global. Discover how popular FOX Türkiye‘s EGO - (Erkeğe Güven Olmaz) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX Türkiye and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for EGO - (Erkeğe Güven Olmaz), for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:04 p.m. PST using global television demand datasets from Parrot Analytics for EGO - (Erkeğe Güven Olmaz) in Turkey. We provide our partners with meaningful TV industry analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.