The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are many ways that you can benefit from using demand data to aid in your decision-making process. Looking at the example of "Ezo Gelin" in Turkey during March 2024, we can see just how important it can be to understand what audiences are interested in. Here are some of the ways that you can use demand data to support your next content, acquisition, distribution, or programming decision-making process.
Content Valuation:
- Content valuation uses demand data to help answer questions like: “how much is my series worth?” By looking at demand data for a specific show like "Ezo Gelin" in Turkey, entertainment executives can better understand the value of the content they are considering and make decisions based on how much demand there is for it.
- Demand data can be used to understand how much of a TV series' value is being driven by demand for one of its stars: Given the appeal of lead actress Songül Öden, it is possible that the show's popularity in Turkey is due in part to her popularity there.
- Using demand data to calculate the ROI of a specific title: With audience demand data, entertainment executives can estimate the potential return on investment for buying or creating new content.
Acquisition Decisions:
- Demand enables valuing IP globally: Understanding what content is most popular both globally and locally can help entertainment executives identify the most in-demand titles and prioritize acquisition efforts.
- Demand informs supply and demand decisions: With demand data, executives can identify which types of content might exhibit an opportunity to acquire or produce with the potential for high demand.
- Demand helps with decisions concerning supply & demand: Understanding the current market demand for content can help entertainment executives make informed decisions about which titles to acquire for their platforms.
- By finding new opportunity markets through demand data, entertainment executives can place their content in untapped territories and gain more viewership.
Distribution Decisions:
- Demand informs the platform and network fit: By analyzing which platforms have a high demand for a particular series or genre of content, entertainment executives can make informed decisions about where to distribute their content, and to which platform it is better suited.
- By comparing the demand for a show in a particular region vs. the global average, entertainment executives can determine where that demand is concentrated and plan accordingly to distribute content through that region's preferred platform.
- Understanding the longevity of content can help inform distribution decisions to areas of the world with a high potential for long-term demand.
Programming Decisions:
- Demand data powers affinity analysis: Understanding audience affinity with different shows and content creators in a region can help inform programming decisions and new IP development based on what is popular with the local audience.
- Understanding demand helps with subscriber acquisition and retention: Based on viewer demand, executives can make informed decisions about which titles are likely to successfully help them grow their audience or keep current subscribers engaged.
- Demand data informs pre-release marketing: Looking at demand data during targeted marketing campaigns, entertainment executives can optimize their promotional efforts ahead of a show’s premiere.
By using demand data like that provided by Parrot Analytics, executives across the entertainment industry can make more informed decisions about all aspects of their operations. From content valuation to acquisition, distribution, and programming decisions, audience demand data can help companies of all sizes make the most out of their investments in the ever-changing and fast-paced world of entertainment.
This is Ezo Gelin's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Ezo Gelin travels internationally.
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Acquire the best shows from partners such as Show TV to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ezo Gelin), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Show TV by incorporating country-specific trend and market demand factors for all markets including Turkey. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Show TV‘s Ezo Gelin is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Show TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ezo Gelin, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using global demand analytics from Parrot Analytics for Ezo Gelin in Turkey. We provide our partners with comprehensive OTT expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.