The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you have the constant challenge of making informed content decisions. Demand data can help you in making better content, acquisition, distribution, and programming decisions more informed. The analysis of "Family Guy" can be used to show how demand data can be leveraged.
Content valuation is a crucial part of decision making when it comes to content acquisition and distribution. With 8.2 times more demand than the average show in Turkey over the last 30 days, demand for "Family Guy" is impressive, and shows that it has higher value than most other content. Comparing the show's performance on a 1-year rolling basis versus the last 30 days reveals that "Family Guy" has increased in popularity. By quantifying the demand contribution of any title to any platform in any region, content valuation can enable you to determine the value of a specific title.
Knowing which other shows the fans of a particular show like is essential for deciding which content to acquire. "Family Guy" fans enjoy shows such as "The Simpsons", "Rick and Morty", and "Bob's Burgers". By examining these shows in-depth, decision-makers can determine the unique characteristics of each show that make them popular. This can aid in the creation of new content that appeals to viewers, as well as in acquiring content that will captivate audiences.
The shows 21% demand in Turkey as compared to its home market shows how demand data can help determine a show's international value. Similarly, the top 10 global markets with high demand for "Family Guy" show how it outperforms the demand of the average TV show in each of these markets. With its outstanding audience demand across all platforms, "Family Guy" has exceptional reach. Decision-makers can leverage this data to decide which markets to target, and how to create unique content that appeals to local audiences.
The longevity of "Family Guy", evidenced by exceptional audience demand over time, is essential to consider in deciding which content to acquire or produce. Its strong momentum and exceptional franchisability also indicate that there is potential for the creation of spin-offs or franchises, which can further monetize the IP. Knowing the show's performance in the genre and how well it is holding up are crucial factors to consider for decision making in content creation and acquisition.
Finally, "Family Guy" experienced a spike in demand in late March 2024 in Turkey, emphasizing how demand data can inform programming decisions and optimize release strategy. As an entertainment executive, using demand data-powered insight can bring informed content decisions, and help you in acquiring the right content, target the right platforms and networks, and optimize release strategy and pricing to attract and retain audiences.
Family Guy's travelability to Turkey in the last 30 days is 26%, which means that the audience demand for Family Guy is 26% of the demand in its country of origin, United States. Click through to another market to discover how well Family Guy travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Family Guy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Family Guy, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:03 p.m. PST using tv demand analytics from Parrot Analytics for Family Guy in Turkey. We provide our partners with essential television series competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.