The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a powerful tool that can help entertainment executives across various platforms make informed decisions about content acquisition, distribution, and programming. In this article, we will use the example of "Family Secrets," a Turkish TV series, to demonstrate how demand data can be used to make better decisions.
One way that demand data helps in decision-making is by providing insights into content valuation. By analyzing demand data, entertainment executives can determine how much a particular title is worth and estimate its ROI for a given platform. The Parrot Analytics content valuation system is an economic valuation system that takes global content demand and supply into account, enabling executives to quantify the platform-specific marginal revenue contribution and estimate a title's ability to drive subscriptions while mitigating churn.
In the case of "Family Secrets," demand data reveals that the show has outstanding demand in Turkey. With 23.1 times the audience demand of the average show, "Family Secrets" is more popular than 99.9% of all crime titles in Turkey. Additionally, the demand has been increasing recently, indicating that the show's popularity is on the rise.
Entertainment executives can use the insights provided by the demand data to guide content acquisition decisions. For instance, if a particular title has high demand in a specific region, it would make sense for a content distributor or an OTT platform to acquire the rights to that show and make it available in that region. "Family Secrets" is an excellent example of a show that would perform well in Turkey and Cyprus, where it has outstanding demand levels.
Demand data can also help executives make decisions about programming and distribution by determining the best release strategy and pricing. By analyzing demand data, executives can identify the most popular genres and elements of existing content to optimize upcoming productions for success.
Moreover, demand data can be used to drive subscriber acquisition and retention by identifying the most popular titles among audiences. In this case, executives could acquire or produce the most in-demand content to attract new subscribers or find opportunities to acquire or produce under-monetized titles.
Finally, demand data can also drive pre-release marketing by providing insights into audience preferences. For example, by analyzing the demand for "Family Secrets," entertainment executives can optimize their marketing campaign ahead of the premiere and target it towards audiences who are most interested in the show.
In conclusion, demand data is a powerful tool that can help entertainment executives make more informed decisions about content acquisition, distribution, and programming. "Family Secrets" is an excellent example of how demand data can provide valuable insights into content valuation, programming, and distribution strategies, as well as guiding marketing and acquisition decisions. With the right tools and data, entertainment executives can use demand insights to make strategic decisions that improve their platform's performance and drive growth.
This is Family Secrets (Yargı)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Family Secrets (Yargı) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Kanal D and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Family Secrets (Yargı), for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2:04 p.m. PST using global tv demand content analytics from Parrot Analytics for Family Secrets (Yargı) in Turkey. We provide our partners with essential entertainment industry know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.