The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In an increasingly competitive market, data-driven decision-making is essential for entertainment executives to make informed content, acquisition, distribution, and programming decisions. One crucial tool in this regard is the use of demand data. For example, let's examine how demand data for Firefly, over the last 30 days in Turkey, can help executives make more informed decisions.
One way demand data can be used to make more informed decisions is for content valuation. In the case of Firefly, it has a demand level of 2.0 times the average show in Turkey, indicating its good demand. The Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. By using Parrot Analytics demand data to quantify Firefly's platform-specific marginal revenue contribution, executives can determine how much to spend on content, how valuable Firefly is to a streaming platform, and What is the value of a content library to a platform over time.
Secondly, executives can leverage demand data to answer questions concerning supply & demand; for instance, What type(s) of content exhibit opportunity to acquire or produce? With data that indicates that Firefly is performing better than 96.7% of all drama titles in Turkey, it shows that the demand for this type of content is high in Turkey, and executives may consider increasing investment in producing or acquiring similar content.
Thirdly, demand data can inform organic programming decisions. Monitoring trends in demand data for Firefly shows that its audience demand decreased by 83.9% during March 2024 in Turkey. By examining the factors that may have resulted in it losing popularity, network executives get a sense of the type of programming that resonates with Turkish viewers. It can be useful to find out the other shows that Firefly fans also liked. Knowing what resonates with a show's audience can affect natural programming decisions.
Fourthly, demand data can help content executives with subscriber acquisition and retention concerns. When content executives seek to attract new subscribers to a platform, they can use demand data to find titles that have higher demand and appeal to a larger audience, potentially increasing the platform's overall reach. As fan-bases also often tend to be vocal, executives can use this to inform programming decisions keeping current subscribers happy.
Finally, executives can use demand data to optimize release strategy and pricing, which is crucial in an era of stiff competition. By carefully analyzing the trends in demand data, executives may identify optimal timings to release and price content, which could help to maximize revenue.
In conclusion, for professionals in the entertainment industry, demand data is crucial in making more informed decisions that can help improve content valuation, acquisition, distribution, and programming for individual titles. For Firefly, executives can analyze its rank, travelability, longevity, momentum, franchisability, and reach, and make more informed decisions related to content acquisition, programming, and marketing.
Firefly's travelability to Turkey in the last 30 days is 7%, which means that the audience demand for Firefly is 7% of the demand in its country of origin, United States. Click through to another market to discover how well Firefly travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Turkey as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. FOX, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Turkey. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Firefly.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Turkey to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Firefly from partners like FOX.
Studios in Turkey are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Firefly? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Turkey, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as FOX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Turkey. Contact us now to leverage a return-focused selection criteria for title acquisition from FOX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Firefly. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as FOX to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Firefly), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX by incorporating country-specific trend and market demand factors for all markets including Turkey. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Firefly, including those that have not even been released. Appeal to your target markets, including Turkey, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Firefly is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Firefly, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2:04 p.m. PST using global television demand metrics from Parrot Analytics for Firefly in Turkey. We provide our partners with far-reaching television industry competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.