The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the audience demand is crucial when planning content, programming, acquisition, and distribution decisions. Parrot Analytics provides powerful insights through its demand data that allow for better-informed decisions. In this instance, demand data will be used to analyze the performance of "For All Mankind" in March 2024 in Turkey, as well as give an overview of how it relates to various metrics that pertains to content valuation, among others.
Content Valuation:
Demand data is integral when assessing the value of a title. Parrot Analytics provides an economic valuation system powered by global content demand and supply that can assist in determining the value of a title or content library to a platform over time. Valuing content based on Parrot Analytics demand data reveals the dollar value contribution of any title to any platform in any region. Therefore, entertainment executives can leverage demand data to assess the baseline value, ROI, and ability of a TV series to drive subscriptions and mitigate churn. In Turkey, the demand for "For All Mankind" is exceptional, with 10.1 times the audience demand of the average show over the last 30 days. By comparing the performance of "For All Mankind" on a one-year rolling basis vs. the last 30 days, we observe that the show's demand has increased by 10.7%. This increase in demand indicates the show has become more popular.
Audience:
Understanding the audience is crucial for content decision-making. Parrot Analytics demand data provides insights that show how shows perform compared to others. In Turkey "For All Mankind" ranks at the 99.8th percentile in the history genre. This indicates that it has higher demand than 99.8% of all history titles in Turkey. Entertainment executives can use demand data to compare shows, identify signaling metrics, and make decisions based on what their audiences want.
Travelability and Reach:
Demand data also enables a clear view of where and how far a title’s reach can go. Parrot Analytics’ travelability measures a show's international demand relative to its home market, while its reach determines the number of people expressing demand for a show. The demand for "For All Mankind" in Turkey was 45% of the demand in its country of origin, the United States, indicating that the show has excellent travelability. Comparing how the show performs in other markets, it outperforms the demand of the average TV show (1x) in each of the top 10 global markets where it is most in-demand over the last 30 days. The United States is the show's number one market globally, where it achieved outstanding audience demand of 15.7x. This information can help inform executive decisions around programming, distribution, and acquisition.
Momentum:
A show's momentum is the pace of its growth relative to other shows, which is an essential metric when considering financing and investment decisions. Parrot Analytics demand data measures momentum trends allowing for better-informed programming decisions. The Parrot Pulse for "For All Mankind" provides insight into its global performance across six dimensions. For "For All Mankind" its momentum is exceptional, indicating that its pace of growth is remarkable.
Franchisability:
The franchisability of a show is crucial because it indicates a show's spin-off potential that may lead to more revenue streams. Parrot Analytics demand data shows the show’s performance relative to the audience and how much the audience may be willing to explore and invest in additional content. The Parrot Pulse for "For All Mankind" reveals that the show's franchisability is outstanding, highlighting strong spin-off potential.
In Conclusion, by examining the performance of "For All Mankind" in March 2024 in Turkey, it is clear that demand data is vital for informing strategic decision-making processes. The insights gained help executives make better-informed decisions about content acquisition, distribution, programming, and financing decisions based on audience preference, regional dynamics, and other essential metrics. Parrot Analytics provides entertainment executives with a granular level of data that enables content valuation and performance trend analysis, ensuring maximum success for their content.
For All Mankind's travelability to Turkey in the last 30 days is 54%, which means that the audience demand for For All Mankind is 54% of the demand in its country of origin, United States. Click through to another market to discover how well For All Mankind travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s For All Mankind is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch For All Mankind also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for For All Mankind, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:01 p.m. PST using demand metrics from Parrot Analytics for For All Mankind in Turkey. We provide our partners with extensive subscription-video-on-demand expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.
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