The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data, such as that provided by Parrot Analytics, can be a powerful tool to help entertainment executives make more informed content, acquisition, distribution, and programming decisions. The analysis of "For My Family (Kardeslerim)" in Turkey for March 2024 provides several insights that decision-makers can use to evaluate the performance and potential of this show and make data-driven decisions.
Firstly, the show's outstanding demand in Turkey, with 28.8 times the audience demand of the average show over the last 30 days, suggests that it resonates strongly with Turkish audiences. This information can be used to evaluate the show's current valuation and consider it for distribution or acquisition opportunities in Turkey. The fact that demand for the show has been increasing recently could also suggest a growing audience for the show, which could be a potential growth opportunity.
The show has also performed well on a global level, with audience demand above the average in each of the top 10 markets where it is most in-demand. This highlights the show's potential for travelability and its ability to attract international audiences. Decision-makers could use this information to evaluate the show's potential for global distribution, as well as to consider investment in content that has strong travelability potential.
Additionally, the show's performance across several dimensions, including momentum, longevity, and franchisability, can provide insights into its potential for future success and revenue-generating opportunities. For example, its good momentum and franchise potential suggest that it could be a valuable asset for a content distributor looking to create spin-offs or franchises.
The global audience demand data for "For My Family (Kardeslerim)" can provide insights into the show's relative popularity in different markets and help decision-makers make content, acquisition, distribution, and programming decisions around it. It can also be used to measure the effectiveness of marketing and promotion campaigns before and after the show's premiere.
Finally, demand data can help decision-makers evaluate the reach of a show, and how many people are expressing their demand for it. The poor reach of "For My Family (Kardeslerim)" indicates that although the show is in high demand in Turkey, it may have a smaller but dedicated fandom in other markets. Decision-makers could use this information to evaluate the show's potential for acquisition and distribution in other markets and evaluate its overall value proposition.
Overall, the demand data for "For My Family (Kardeslerim)" in Turkey and across global markets can be used to help entertainment executives make more informed decisions around content valuation, acquisition, distribution, and programming. By evaluating a show's demand across multiple dimensions, decision-makers can make more data-driven decisions with a higher likelihood of success and revenue generation.
This is For My Family (Kardeslerim)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well For My Family (Kardeslerim) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ATV‘s For My Family (Kardeslerim) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ATV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for For My Family (Kardeslerim), for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 18, 2024, 2 p.m. PST using demand data from Parrot Analytics for For My Family (Kardeslerim) in Turkey. We provide our partners with comprehensive TV series capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.