The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand for content is critical to make informed decisions about content valuation, acquisition, distribution, and programming. Parrot Analytics provides TV executives with valuable demand data to power insights that can drive content success and business growth. Using the example of "Friends" in Turkey during February 2024, we can explore the types of questions that can be answered with audience demand data to inform content decisions.
Content Valuation: Parrot Analytics' content valuation system is powered by global content demand and supply, enabling a more accurate and data-driven analysis of any title's dollar value contribution, regardless of platform or region. For instance, demand data for "Friends" over the last 30 days can provide information on its worth to a particular platform, indicating the economic value the title contributes to the platform and the potential ROI it can bring.
Optimal Release Strategy and Pricing: By analyzing audience demand and its trends for a particular title, executives can determine the most effective release strategy and pricing for their content. In the case of "Friends," its demand spiked in mid-February, indicating a good time to release new content or promote the show in that market.
Platform and Network Fit: Based on audience demand data, executives can choose the right platforms to target for content distribution. By examining the top 10 global markets where "Friends" is most in-demand over the last 30 days, it is possible to identify the most successful platforms for its distribution. For example, the United States is "Friends" number one market globally. Therefore, considering a streaming service with strong demand in the US, such as Netflix, would be the best fit for "Friends" distribution.
Subscriber Acquisition and Retention: By identifying which titles should be bought to acquire or retain subscribers, executives can make better acquisition decisions that provide a better ROI. In Turkey, "Friends" ranks at the 99.4th percentile in the comedy genre, implying a strong connection with its audience. Its high demand means it can attract new subscribers to an SVOD service, and its longevity indicates that it can help to retain current users.
Franchisability and Travelability: By assessing a title's franchisability and travelability, executives can monetize their content across various platforms and global markets. For example, "Friends" has exceptional travelability, with its demand in Turkey being 23% of its demand in the US, indicating strong appeal to an international audience. Furthermore, the show has exceptional franchisability, allowing the development of spin-offs or franchises.
In conclusion, audience demand data can benefit entertainment executives in various ways, from understanding content valuation to subscriber acquisition, network fit, and optimal release strategies. By examining the example of "Friends" in Turkey over the last 30 days, industry experts can see the benefits of combining Parrot Analytics' metrics with their expertise to achieve the best possible outcomes for their business.
Friends's travelability to Turkey in the last 30 days is 20%, which means that the audience demand for Friends is 20% of the demand in its country of origin, United States. Click through to another market to discover how well Friends travels internationally.
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Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including Turkey. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Friends is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Friends, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 28, 2024, 11:07 p.m. PST using global television demand analytics from Parrot Analytics for Friends in Turkey. We provide our partners with deep television series know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.