The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, data on audience demand can be a valuable resource in making informed content decisions, acquisition decisions, or programming decisions. For instance, let's examine the audience demand data for the TV series "Gravity Falls" in Turkey for the month of February 2024.
Firstly, imagine you are a content distributor considering acquiring "Gravity Falls" for Turkey. The data shows that the show has 3.7 times the audience demand of the average show in the market over the last 30 days. Only 8.6% of all the TV shows in Turkey have such high demand, and the show has ranked at #324. This data indicates that "Gravity Falls" has considerable popularity in Turkey, and acquisition could provide a strong contribution to the platform's revenue. However, it's worth noting that demand has decreased by 41.7% during this period, indicating a potential decline in interest. Therefore, price considerations and the show's long-term performance should be monitored.
If you are an SVOD/platform executive considering licensing "Gravity Falls" for your platform in Turkey, demand data can give you a good idea of the show's performance potential. The data shows that the show has outstanding worldwide audience demand, with particularly high demand in the United States, Canada, Russia, Brazil, Ukraine, and France, as well as good demand in the United Kingdom, Mexico, and Germany. "Gravity Falls" has maintained exceptional audience demand over time, indicating strong longevity. Moreover, the show's reach, the number of people expressing demand for a show, is also considered exceptional. Therefore, acquiring "Gravity Falls" for your platform in Turkey could increase subscribers and engagement.
If you are an entertainment talent agency representing actors appearing on "Gravity Falls," data on audience demand for the show can demonstrate the potential for your clients to be discovered by new audiences. Also, you can use demand data from similar shows recommended by the audience, like "Star Vs. The Forces Of Evil," "DuckTales (2017)," or "Mob Psycho 100" as a guide for who to consider partnering with.
As a linear network or pay TV network executive, you may want to see the scope of the demand for the show in February 2024 compared to the past year's demand. In the case of "Gravity Falls," demand for the show has increased significantly by 48.6% over the last 30 days, as it has a high average demand on a rolling year basis. Therefore, you may consider paying for reruns of the show or commissioning new seasons to capture the increased audience's attention.
Lastly, if you are a TV series financing company, targeting the comedy genre that "Gravity Falls" falls in, audience demand data can indicate the potential revenue streams to expect from a market like Turkey. The data shows that "Gravity Falls" ranks at the 98.6th percentile in the comedy genre in Turkey. This high demand level can help you to rank content and predict possible financial gains, informing your investment decisions.
Overall, the audience demand data on "Gravity Falls" for February 2024 can be used to identify important content trends, increase subscribers, and revenue prospects, and support informed content, distribution, acquisition, and programming decisions. To leverage this data, entertainment executives should track performances on a rolling basis and use the insights provided to make informed decisions about investments and payouts.
Gravity Falls's travelability to Turkey in the last 30 days is 9%, which means that the audience demand for Gravity Falls is 9% of the demand in its country of origin, United States. Click through to another market to discover how well Gravity Falls travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gravity Falls, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been amended on March 28, 2024, 3:52 p.m. PST using global demand data from Parrot Analytics for Gravity Falls in Turkey. We provide our partners with valuable TV workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.