The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is critical in making informed decisions regarding content acquisition, distribution, and programming. Using the example of "Grizzy And The Lemmings" in Turkey during February 2024, we can explore how demand data can be used to make more informed decisions.
Firstly, demand data can be utilized to value the content based on real-time trends, viewer engagement, and travelability of the show. In this case, "Grizzy And The Lemmings" has 5.5 times the audience demand of the average show in Turkey over the last 30 days, indicating that it has significant value in this market. In addition, its travelability is outstanding, suggesting that it has potential for international growth, which can contribute to the show's overall economic value.
Another significant advantage of using demand data is that it can provide insight into the show's specific strengths, weaknesses, and opportunities. For instance, comparing the show's audience demand over the last 30 days and the last 90 days, we see that demand has been increasing recently, indicating it presents a compelling opportunity for Turkish audiences. However, during February 2024, the show's audience demand decreased by 36.8%, bringing into question the particular reasons for this decline and allowing for more informed decisions about future programming. Likewise, the show's rank at the 99.1th percentile in the comedy genre indicates that it is performing exceptionally well in this genre in Turkey and can lead to better strategic decisions on programming comedy content.
In addition, the top 10 global markets where the show is most in-demand can provide further insights for content acquisition and distribution decisions. For instance, France is the top market globally for "Grizzy And The Lemmings," indicating significant potential for expansion in this market. However, assessing the show's demand in other markets such as Canada, Romania, and Poland- where demand is outstanding- can help in making more informed decisions about content acquisition and distribution.
Furthermore, the Parrot Pulse measures six critical dimensions that provide a comprehensive understanding of the show's performance and potential. In this case, the show has excellent worldwide audience demand and momentum, indicating significant potential for future growth. And although the show's franchisability is good, the reach (the number of people expressing demand for a show) is relatively okay.
To conclude, demand data is critical in making more informed decisions about content acquisition, distribution, and programming. It can provide insight into show-specific strengths, weaknesses, opportunities, and can inform strategic decisions. In the case of "Grizzy And The Lemmings," understanding how it is performing in Turkey and its travelability, audience demand, and the top-performing markets globally can guide entertainment executives in making better-informed decisions about content acquisition, distribution, and programming. Finally, the Parrot Pulse provides comprehensive data-driven analyses allowing for more informed decisions about content acquisition, planning, and programming by entertainment professionals.
Grizzy And The Lemmings's travelability to Turkey in the last 30 days is 42%, which means that the audience demand for Grizzy And The Lemmings is 42% of the demand in its country of origin, Canada. Click through to another market to discover how well Grizzy And The Lemmings travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Télé-Québec‘s Grizzy And The Lemmings is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Télé-Québec and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Grizzy And The Lemmings, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 29, 2024, 7:22 a.m. PST using global demand content analytics from Parrot Analytics for Grizzy And The Lemmings in Turkey. We provide our partners with valuable television capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.