The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data to make more informed decisions about content acquisition, distribution, and programming. For example, let's analyze one TV show, "Haikyu!!," to illustrate how applied demand data can inform your decisions.
Firstly, content valuation shows that the show has 2.3 times the average show's audience demand in Turkey in the last 30 days. This makes it an above-average show with higher demand in the sports genre than 98.4% of all sports titles in Turkey. The show's current demand is increasing recently, and it achieved an outstanding worldwide audience demand across all platforms, highlighting its potential reach and franchisability. Moreover, measuring audience longevity and momentum, "Haikyu!!" produced outstanding results for showing that its viewers consistently express demand and the pace of growth is positive.
Secondly, using travelability, we learn that the demand for "Haikyu!!” in Turkey is 11% of the demand in its original broadcasting country, Japan. Understanding this helps you plan the global distribution strategy and identifies regions for localized marketing efforts.
Thirdly, examining the top ten global markets where "Haikyu!!" is most popular over the last 30 days. You can assess its popularity in each of these markets and compare it to the average TV show, and you can use this information to decide where to focus your distribution and marketing efforts.
Fourthly, by tracking audience demand over time explicitly, our analysis reveals business insights, such as how the popularity of "Haikyu!!" is gaining traction in Turkey and other countries, even though the series has already ended.
Finally, you can use demand data to obtain a deeper understanding of the show's viewership. We can identify who likes the show and the other titles popular among its fans. Based on these insights, you can acquire content that matches "Haikyu!!" 's target demographics or create own titles, and you can cross-promote content based on genre, theme or the shared viewer overlap.
In conclusion, demand data can help entertainment executives like you make more informed decisions regarding content acquisition, distribution, and programming. By analyzing the popular sports TV show "Haikyu!!," we have shown how demand data provides insights that can inform your decisions about content selection and localization. Additionally, it helps you understand existing audience tastes, generates new viewer interest, and helps to retain viewership. With such data, you can invest more effectively and profitably in the rapidly evolving global media landscape, enabling to cater to viewers better and build your audience base.
Haikyu!! (ハイキュー!!)'s travelability to Turkey in the last 30 days is 8%, which means that the audience demand for Haikyu!! (ハイキュー!!) is 8% of the demand in its country of origin, Japan. Click through to another market to discover how well Haikyu!! (ハイキュー!!) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular MBS‘s Haikyu!! (ハイキュー!!) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Haikyu!! (ハイキュー!!), for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 28, 2024, 3:35 a.m. PST using global tv demand metrics from Parrot Analytics for Haikyu!! (ハイキュー!!) in Turkey. We provide our partners with valuable television series insight to help them drive better and more informed content sales strategies. Contact us today to find out more.