The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, the demand data provided for "ICarly" in Turkey gives you a clear picture of how the show is performing in the country. It is essential to use demand data to make informed content decisions, such as acquisition, distribution, or programming decisions. Here are some insights from the demand data provided and how entertainment executives can use them to inform their decisions:
1. Content Valuation: One of the key reasons to use demand data is to value your content accurately. The demand data for "ICarly" provides valuable insights into the popularity and demand for the show in Turkey. Its demand is almost 3.2 times higher than the average show in the country, indicating its popularity. Comparing its peak demand over the last year to the last 30 days shows that its popularity has increased. This data can help executives to evaluate the value of the show and determine its worth if they are considering acquiring it for their platform.
2. Programming Decisions: Executives can use the demand data for "ICarly" to make programming decisions. The show is doing well in Turkey, and its popularity is increasing, which means that it could be a good fit for the programming lineup of Turkish SVOD services. The show has also performed well in other markets like the United States, Canada, the Netherlands, the United Kingdom, and Brazil, so executives could consider acquiring it for these markets, too.
3. Acquisition Decisions: Demand data for the show can help entertainment executives make acquisition decisions. The data shows that "ICarly" has a good audience demand in Turkey, and its demand has increased by 13.4% in February 2024. Knowing that the show's popularity is on the rise can help executives make an informed acquisition decision.
4. Distribution Decisions: Executives can also use demand data to make distribution decisions. The demand for "ICarly" is high in the United States and Canada, so executives could focus on distributing the show in these markets. The show's travelability rating is also good, which means that it has the potential to do well in international markets.
5. Competitive Benchmarking: The demand data for "ICarly" provides valuable insights into how the show is performing against other titles in the comedy genre in Turkey. The show ranks in the 98.4th percentile, indicating that it is more popular than 98.4% of all comedy titles in Turkey. Entertainment executives can use this benchmark to compare the show's performance to other titles and make data-driven decisions.
In conclusion, demand data provides valuable insights into the popularity of TV shows. Entertainment executives can use these insights to make informed decisions regarding their content, acquisition, distribution, and programming strategy. The demand data for "ICarly" in Turkey shows that the show is popular, and its popularity is on the rise, indicating its potential to be a good fit for the Turkish market.
ICarly's travelability to Turkey in the last 30 days is 27%, which means that the audience demand for ICarly is 27% of the demand in its country of origin, United States. Click through to another market to discover how well ICarly travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for ICarly, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Teen Sitcom), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 28, 2024, 7:01 p.m. PST using global tv demand content analytics from Parrot Analytics for ICarly in Turkey. We provide our partners with meaningful subscription-video-on-demand analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.