The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Attention Entertainment Executives,
Parrot Analytics specializes in harnessing the power of global audience demand data, using it to provide our clients with measurable insights that enable them to make data-driven content decisions. In this article, we will use the example of "Inside Edition" to illustrate how Parrot Analytics' demand data can inform your company's various decisions, such as content acquisition, distribution, and programming.
One of the primary applications of our data is content valuation. For instance, using our demand data for "Inside Edition" in Turkey during December 2023, you can see that the show performed well relative to the average show in the Turkish market, with 2.3 times higher demand than the average show. Only 8.6% of all TV shows have this level of demand, which indicates that the show could be considered a strategic asset for any streaming platform. However, compared to its demand of 2.7 times the average over the last 90 days, demand for the show has been decreasing recently. Another metric that can be used to assess the value of content is travelability, which quantifies a show's international demand. For "Inside Edition", the show achieved 12% of the demand in its country of origin, the United States.
One of the most significant applications for our demand data is content acquisition, as our metrics enable you to answer important questions such as what type(s) of content exhibit opportunities to acquire or produce. For instance, our analysis of "Inside Edition" reveals that during December 2023, the show has been seeing a decreasing trend in its demand with 100.0% decline, but the demand spiked in late December 2023 for Turkey. Similarly, our analysis also shows that the show ranks at the 99.5th percentile in the news genre in December, suggesting that the show has higher demand than 99.5% of all news titles in Turkey.
Our data can also help TV executives determine distribution strategies. In the case of "Inside Edition," examining the top 10 global markets where the show is most in-demand over the last 30 days revealed that the series outperforms the demand of the average TV show (1x) in each of these markets, and the United States is the global number one market in terms of demand for "Inside Edition."
Our data can also guide programming decisions. In the case of "Inside Edition", it is classified as a news program. Using our demand data, TV executives can determine what other shows fans of the series enjoy. Additionally, our metrics can provide insight into the show's momentum, longevity, and reach, giving executives data-driven insights on the show's long-term performance and impact. Comparing the performance of "Inside Edition" on a yearly rolling basis versus the last 30 days, our demand data shows that the show has recently gained popularity in Turkey.
In conclusion, based on our analysis of "Inside Edition" demand data for December 2023 in Turkey, it is evident that our data can provide valuable insights to aid in content-related decisions such as content valuation, acquisition, distribution, or programming.
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Acquire the best shows from partners such as Syndication to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Inside Edition), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Deploy high impact entertainment marketing strategies across all genres including Factual. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Inside Edition, including those that have not even been released. Appeal to your target markets, including Turkey, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Syndication‘s Inside Edition is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Syndication and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Inside Edition, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. News Magazine), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2 p.m. PST using global tv demand content analytics from Parrot Analytics for Inside Edition in Turkey. We provide our partners with extensive TV series insight to help them drive better and more informed content investment strategies. Contact us today to find out more.