The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you know that making informed content decisions is the key to success. That's why Parrot Analytics is here to help you navigate the complex world of TV series acquisition, distribution, and programming with the help of demand data.
The case of "Invincible" is a great example of how demand data can be used to make informed decisions. With 9.5 times the audience demand of the average show in Turkey over the last 30 days, the demand for "Invincible" is outstanding, indicating that the show is performing exceptionally well in the region. This data is essential when considering how much to pay for the show or whether to acquire it for distribution. It can also help OTT platforms to evaluate the value of content libraries, as the strong audience demand for "Invincible" indicates that it is a strategic asset for any streaming platform.
Demand data also enables executives to quantify the platform-specific marginal revenue contribution, and how a title drives engagement across the rest of the catalog. For instance, by analyzing demand data for "Invincible," an executive can evaluate how the show affected the overall performance of the platform and how it contributed to revenue from advertisements, subscriptions, or other sources.
In addition, demand data is instrumental in assessing the value of exclusivity. Based on the demand data for "Invincible," media executives can assess the show's ability to attract new subscribers to their SVOD service or linear network. If the data shows that the show has high engagement levels and drives more subscriptions to the platform, then exclusive rights to the show may be a smart investment. This is the essence of content valuation- to use demand data to assign a dollar value contribution to any title, to any platform, in any region.
Demand data also enables OTT platforms to keep their existing customers satisfied. For instance, if executives at a platform know that their Turkish subscribers are fans of "Invincible," they could decide to acquire the show as part of their content offerings, to keep their subscribers happy and engaged with their platform.
Finally, analysis of the top 10 global markets where "Invincible" is most in-demand over the last 30 days can help OTT platforms expand their reach into new markets. By examining the demands for the show in different countries, executives can identify opportunities to acquire or produce content that resonates with specific audiences in certain locations.
In conclusion, demand data is the key to making more informed content decisions as an executive in the entertainment industry. By analyzing the audience demand for shows like "Invincible", media executives can get critical insights that provide a competitive edge in the highly competitive world of TV series acquisition, distribution, and programming.
Invincible's travelability to Turkey in the last 30 days is 19%, which means that the audience demand for Invincible is 19% of the demand in its country of origin, United States. Click through to another market to discover how well Invincible travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Invincible is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Invincible, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 18, 2024, 2:04 p.m. PST using demand datasets from Parrot Analytics for Invincible in Turkey. We provide our partners with far-reaching TV industry competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.