The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to gain a better understanding of how to navigate today's dynamic and ever-changing market for content creation, acquisition, distribution, and programming? The key to staying ahead of this ever-changing market is to use data to your advantage. Parrot Analytics can help by providing market and audience intelligence based on an analysis of real-time global demand data across all platforms.
Take, for instance, the Turkish TV drama "Karagül." The Parrot Analytics content valuation system uses demand data to provide an economic valuation of this show. With its demand at 7.7 times the average show in Turkey over the last 30 days, demand for this show is good. If you're looking to make a content acquisition decision in Turkey's market, this show is likely to generate high demand for your platform. Its demand has also been increasing recently, which is a good sign for any linear or pay tv network planning programming in the region.
Demand data tells a compelling story about this show's performance over the last month. It achieved the peak rank of #98 in Turkey, moving up 30 spots during March. It ranks at the 99.1th percentile in the drama genre, indicating that it has higher demand than 99.1% of all drama titles in Turkey. This is a highly desirable metric for pay TV networks or streaming platforms to consider as it indicates a strong appetite for drama in Turkey.
Demand data can also be used to fine-tune programming decisions and identify audience segments for targeted marketing campaigns. By examining other shows that fans of "Karagül" also like, platforms can identify themes that resonate with their audience and use that information as a guide for future programming. Additionally, audience demand for the show during March increased in Turkey by 37.7%. This indicates that Turkish viewers are strongly engaged with this show and that it is gaining traction in the region.
Global demand data shows that "Karagül" is most in-demand in Turkey, where it achieves 0.6x the average audience demand score. Using this data, executives can make informed decisions about content distribution across global markets. This data can also be used to prioritize overseas marketing strategies to maximize global reach and install "Karagül" as a top-rated Turkish drama worldwide, positioning it in the global market.
Lastly, Parrot Analytics' content valuation system provides an independent measure of "Karagül's" global performance on six dimensions. Travelability and longevity are okay, indicating a decent demand for the show both locally and worldwide over time. However, momentum, franchisability, and reach are poor. Franchising and spin-offs may not get maximum profits, the show is not doing well globally, and consequently, it has a limited audience reach or fanbase outside of Turkish markets.
To conclude, the analysis of "Karagul" in Turkey for the month of March 2024 demonstrates how demand data can be used to drive informed content, acquisition, distribution and programming decisions. This valuable data allows entertainment executives to capitalize on emerging opportunities in a fast-paced and highly competitive market, by making data-driven decisions that align with their business goals. Demand data is paramount to understanding what content to acquire, what markets to expand, and possibly monetize and will continue to be a tool for future-proofing the industry.
This is Karagül's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Karagül travels internationally.
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Acquire the best shows from partners such as FOX Türkiye to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Karagül), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX Türkiye by incorporating country-specific trend and market demand factors for all markets including Turkey. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular FOX Türkiye‘s Karagül is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX Türkiye and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Karagül, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:02 p.m. PST using global demand content analytics from Parrot Analytics for Karagül in Turkey. We provide our partners with deep SVOD capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.