The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data can be used extensively by entertainment executives to make more informed content decisions for their platforms. By looking at the January 2024 demand analysis of "King of the Hill" in Turkey, we can see how demand insights can impact decision making:
1. Content Valuation: Understanding the demand for a title in a specific region is critical in determining its true economic value. Parrot Analytics' content valuation system uses global content demand and supply data to quantify the dollar value contribution of any title to any platform in any region. Knowing how much a title is worth, and how much of its value is being driven by demand for one of its stars or factors like exclusivity, enables strategic decision-making.
2. Acquisition: Demand data can inform acquisition decisions by helping identify titles that exhibit an opportunity for acquisition or production. Importantly, content valuation can show the potential ROI of a specific video content title on any given streaming platform. This information can be used to align platform and network fit as well as financial considerations with the expected returns of different titles.
3. Programming: Knowing the audience demand, genre preference, and tastes of the target market can help ensure a better programming and migration strategy of titles to the specific market. By examining the top 10 global markets of King of the Hill, we can see how well the show is performing across markets. Understanding local whitespace is essential in reaching and growing the subscriber base.
4. Distribution: Accurately identifying the most popular genres in the local market will enable executives to know the type of content that could best perform in that market. Knowing the travelability (global appeal) of a title can help shape the distribution strategy across different regions. In addition, understanding the show's momentum can help shape the distribution and marketing decisions.
5. Talent placement: Talent and brand placement are integral to successful content production and marketing. Affinity analysis can be used to ascertain the best talent and brand to partner with to reflect positively on a title in terms of driving engagement across the rest of the catalog. Knowing what shows resonate most with the current audience can enable planning for future shows that will meet the audience's demand.
In conclusion, Parrot Analytics has changed the game for executives in the entertainment industry. By using demand data, it is now possible to make well-informed content, acquisition, distribution, and programming decisions. Particularly, analyzing the performance of personalized data such as "King of the Hill" for a particular region allows executives to make the best decisions for their market. With the help of Parrot Analytics' global demand data on production insights, audience preferences, travelability, momentum, and franchisability of possible titles, the entertainment industry is better poised to make informed and strategic content decisions.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s King Of The Hill is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for King Of The Hill, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 19, 2024, 2:48 a.m. PST using global tv demand datasets from Parrot Analytics for King Of The Hill in Turkey. We provide our partners with essential subscription-video-on-demand know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.