The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive trying to make informed decisions regarding content acquisition, distribution, or programming, then utilizing a data-driven approach is highly recommended. That's where demand data comes in, which is a powerful tool that can help executives make better-informed choices about their content strategies.
For instance, let's take a look at the Turkish show "The Club (Kulüp)" and how demand data can shed some light on its performance in the region.
Firstly, by examining the audience demand data, we can see that this show boasts demand that is 2.2 times the average of all TV shows in Turkey in the last 30 days. This level of demand for a show is quite impressive and makes it a valuable asset for any content platform. However, it is essential to note that the demand has been slipping in recent times; thus, monitoring this trend is crucial in deciding whether to continue acquiring this content.
Secondly, the Parrot Pulse for "The Club (Kulüp)" revealed several key insights concerning the show. Its worldwide audience demand across all platforms is okay, but it has poor travelability, longevity, and franchisability. Its momentum is okay, and its reach is also poor. Knowing these performance metrics can help stakeholders decide which direction to take with the show. For example, if a platform aims to increase its reach or its travelability, they may need to explore ways to make the show more accessible to audiences in other regions.
Moreover, an analysis of the top 10 global markets for "The Club (Kulüp)" can provide additional insights into the show's performance. Turkey is the show's top market, where it achieved good audience demand of 1.3x. Italy ranked second, where demand is okay, and in other markets across the world, the show's audience demand is also average.
Furthermore, understanding the show's popularity in specific genres can inform programming and content acquisition strategies. "The Club (Kulüp)" ranks at the 97.7th percentile in the comedy genre in Turkey, indicating that it is in high demand within that category, making it easier for platforms to create targeted content packages.
In conclusion, using demand data to gain insights into a show's performance can be a valuable tool for entertainment executives. It can empower them to make data-driven decisions when acquiring, distributing, or programming content, thus ensuring that they deliver the right content to the right audiences and forge ahead successfully in the entertainment industry.
This is The Club (Kulüp)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Club (Kulüp) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Club (Kulüp) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Club (Kulüp), for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on March 29, 2024, 2:50 a.m. PST using demand data from Parrot Analytics for The Club (Kulüp) in Turkey. We provide our partners with smart media industry competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.