The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, leveraging Parrot Analytics' demand data can lead to more informed decisions surrounding content valuation, acquisition, distribution, and programming. Using the case of "Kurulus: Osman," let's explore how demand data can inform those decisions.
One way to use demand data is to calculate content valuation accurately. Parrot Analytics' content valuation system relies on demand data to determine the dollar value contribution of any title, to any platform, in any region. "Kurulus: Osman," for example, is valued highly as it has demand 27.2 times the average show in Turkey over the last 30 days. This high demand implies that audiences value the content of the show.
Moreover, executives can use demand data to identify opportunities for international expansion in travelability, i.e., a show's international demand relative to its home market. "Kurulus: Osman" has exceptional travelability, indicating its universal appeal beyond its home market. Entertainment executives, therefore, could expand the show's distribution to bring it to a global audience.
Executives can also use demand data to inform acquisition decisions and identify other content within the same genre that audiences enjoy. For instance, "Star Trek: Picard" and "Star Wars: The Bad Batch" are among the top ten shows that "Kurulus: Osman" fans also enjoy. Therefore, executives could leverage this information in acquiring similar content to add to their catalogue.
Additionally, using demand data can inform programming decisions, including scheduling and marketing campaigns. For instance, momentum, the pace of growth, of "Kurulus: Osman" is growing, and its longevity, how well audience demand is maintained over time, is high, indicating that the show is successfully maintaining its popularity. Therefore, programming executives could develop further programming, such as spin-offs or franchises, around the show or prioritize its promotion before or after premiere.
Further, executives can use demand data to ensure subscriber retention and acquisition. For example, identifying the top 10 global markets where "Kurulus: Osman" is in demand can help executives identify new audiences and target regions for upcoming releases. Additionally, identifying the most popular genres in local markets through demand data can inform the development of content to keep regional audiences entertained.
In conclusion, Parrot Analytics' demand data provides valuable insights for entertainment executives working to make informed decisions surrounding content valuation, acquisition, distribution, and programming. By analyzing demand data, entertainment executives can identify unique opportunities for growth in global audiences and make informed decisions about the development, acquisition, and distribution of content.
This is Kurulus: Osman's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Kurulus: Osman travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Turkey as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. ATV, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Turkey. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Kurulus: Osman.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Turkey to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Kurulus: Osman from partners like ATV.
Studios in Turkey are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Kurulus: Osman? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Turkey, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as ATV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Turkey. Contact us now to leverage a return-focused selection criteria for title acquisition from ATV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Kurulus: Osman. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as ATV to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Kurulus: Osman), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as ATV by incorporating country-specific trend and market demand factors for all markets including Turkey. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Kurulus: Osman, including those that have not even been released. Appeal to your target markets, including Turkey, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular ATV‘s Kurulus: Osman is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ATV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kurulus: Osman, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:02 p.m. PST using demand metrics from Parrot Analytics for Kurulus: Osman in Turkey. We provide our partners with comprehensive television analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.