The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, you must be aware of the nuances of audience demand and how it plays an integral role in the success or failure of a TV series. In February 2024, the show, "Kuzey Guney," had 2.3 times the audience demand of the average TV series in Turkey. Only 8.6% of all TV shows possess this kind of demand. This information may be useful for OTT or SVOD platforms for content valuation as it can help determine the economic value contribution of the series in Turkey during this period.
One of the most remarkable features revealed by "Kuzey Guney's" audience demand analysis is that its demand has been decreasing in recent times. Trend analysis over the last 90 days revealed that it had peaked at 2.6 times the average demand, which has now come down to 2.3 times over the last 30 days. Although this drop looks small, in the Turkish market, it represents a significant regression in audience demand perception. Entertainment studios may want to dig deeper into the reasons and take corrective action.
Moreover, this show's rank moved up significantly by 139 spots during February in Turkey, reaching #480. These rank changes can give an indication of the audience's overall interest in the series. Entertainment talent agencies and TV production companies may find this information useful while discussing deals and renewals negotiations in the future.
"Kuzey Guney" also ranks at the 97.0th percentile in the drama genre, which implies that it has a higher demand than 97.0% of all drama titles in Turkey. Suppose linear networks or pay TV networks are looking for insights into what to program the next season. In that case, it could be a signal of the drama genre's popularity with Turkish audiences.
According to the Parrot Pulse, analyzing "Kuzey Guney's" global performance across six dimensions revealed that its worldwide audience demand across all platforms is okay, whilst its travelability is poor. This data could be utilized by content distribution companies to explore the series' potential in various international markets. Additionally, the show's longevity, momentum, reach, and franchisability (spin-off potential) all seem to be poor, indicating lower appeal in global markets.
Another insightful parameter to note is the show's popularity on a rolling basis. While its peak demand over the last year was 3.6 times the average, it peaked at 2.8 times in the last 30 days. This is indicative of a 22.6% increase in the show's popularity.
Finally, examining the top 10 global markets where "Kuzey Guney" is most in-demand over the last 30 days reveals that the show outperforms the demand of the average TV show (1x) in each of these markets. Turkey is the show's number one market globally, where it achieved good audience demand of 0.2x. Iran comes second, and the show's demand is okay. The rest of the markets, including Egypt, Bulgaria, Cyprus, Algeria, Morocco, Iraq, and Albania, experienced okay demand as well.
In conclusion, entertainment executives can leverage insights from audience demand data to make informed content decisions. They can determine audience preferences, estimate cannibalization of audiences, assess the value of exclusivity, value content, and much more. Demand data is a powerful tool to quantify a title's economic value and its contribution to customer acquisition and retention.
This is Kuzey Guney's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Kuzey Guney travels internationally.
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Acquire the best shows from partners such as Kanal D to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Kuzey Guney), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Kanal D‘s Kuzey Guney is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Kanal D and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kuzey Guney, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been changed on March 29, 2024, 4:41 a.m. PST using global demand datasets from Parrot Analytics for Kuzey Guney in Turkey. We provide our partners with smart television industry capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.