The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform executive, you want to be informed about how to make more informed programming decisions based on data. Parrot Analytics can provide insights into audience demand data for TV content. Love Island (UK) is an excellent example of how analyzing demand data can help make content decisions.
Firstly, demand data is a powerful tool in content valuation. You can use it to learn how much an entertainment show is worth regarding traditional broadcasting right sales or global licensing agreements, and to gain insights into which shows are worth investing in. For instance, in Turkey, "Love Island (UK)" has 2.4 times the audience demand of the average show, indicating it has strong value and is worth investing in. Additionally, Love Island has peak demand in the UK, where it is 25.9 times more in demand than an average show, highlighting it as a valuable strategic asset for any UK streaming platform.
Secondly, audience demand data is instrumental in programming decisions. You can use this data to determine which content resonates with audiences, and make informed decisions about which programming content to acquire or produce for your platform. For instance, monitoring the brand affinity analysis and comparing Love Island's audience overlaps with other popular shows highlights some valuable insights. For example, shows such as "The Real Housewives Of Salt Lake City," "Love Island Games," and "Vanderpump Rules" could be considered when acquiring shows to complement Love Island for your streaming service.
Thirdly, Travelability data provides valuable insights into the potential commercial impacts of exporting the content to other geographic regions. For instance, Love Island's demand in Turkey accounts for 7% of its demand in its home market. Thus this data informs production companies about which content to develop, knowing the global reach and the potential rewards of exporting to other geographies, such as Turkey.
Fourthly, subscriber acquisition and retention can be improved by making informed acquisition decisions. By monitoring the rising and falling demand patterns of a show, you can monitor the reception of a series over time, evaluate popularity, the relationship between peak demand vs rolling average demand, and monitor whether demand is increasing or decreasing. For instance, Love Island's demand decreased by 21.8% in Turkey during February 2024, showcasing demand decline - this could be a signal for OTT platform to consider acquiring a Love Island spin-off or a Serial Programming approach to keep the franchise fresh, while mitigating for decreasing demand trends.
Finally, by benchmarking and comparing the performance of a show with other, similar content, you can gain insights into the trends and patterns of viewer preferences. The ranking data for Love Island reveals it ranks in the 99.6th percentile for the reality genre in Turkey, indicating popularity and audience preference toward the show over other reality shows offered. You can also use the data to compare Love Island's popularity in different countries, which informs cross-border content licensing.
Ultimately, audience demand data can support savvy programming and acquisition decisions for any streaming or TV platform, offering insights across programming, content valuation, travelability, franchisability, and overall performance evaluation. Analytics tools like Parrot Analytics can help studios, SVOD platforms, TV production companies, entertainment agencies, and cable networks to increase the effectiveness of their programming and manage content portfolios, as well as optimize promotional efforts around content.
Love Island (UK)'s travelability to Turkey in the last 30 days is 15%, which means that the audience demand for Love Island (UK) is 15% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Love Island (UK) travels internationally.
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Acquire the best shows from partners such as ITV2 to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Love Island (UK)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as ITV2 by incorporating country-specific trend and market demand factors for all markets including Turkey. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular ITV2‘s Love Island (UK) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV2 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Love Island (UK), for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:04 p.m. PST using tv demand datasets from Parrot Analytics for Love Island (UK) in Turkey. We provide our partners with extensive OTT analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.