The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive, it is crucial to have access to accurate and up-to-date data to make informed content decisions. By leveraging demand data, we can gain valuable insights to aid us in our decision-making process. Let's explore how demand data can be used to help executives in programming, acquisition, distribution, and content valuation decisions, with a specific focus on the Japanese drama series "Love That Makes You Cry" in Turkey during February 2024.
Content Valuation:
By utilizing demand data, content valuation solutions can determine the dollar value contribution of "Love That Makes You Cry" to any platform, in any region. It can estimate how much a title is worth, how much of its value is being driven by demand for one of its stars, and assess the value of exclusivity. Additionally, content valuation can calculate the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog.
Programming:
The insights show that "Love That Makes You Cry" has good demand in Turkey, with six times the audience demand of the average show in the country, indicating that programming this show would be viable. The show's demand has been increasing recently, and its rank moved up by 80 spots in February 2024. We can also determine that "Love That Makes You Cry" ranks at the 98.7th percentile in the drama genre, making it one of the most popular dramas in Turkey. This information can assist executives in programming schedules during peak time slots.
Acquisition:
The data reveals that the audience demand for "Love That Makes You Cry" has decreased by 4.0% in Turkey during February 2024. However, the show's demand spiked towards the end of the month, indicating that this show has the potential to be a popular acquisition. By comparing this show's demand in the top ten global markets, executives can gather insights to help in the negotiation of acquisition costs.
Distribution:
"Love That Makes You Cry" has good demand in Turkey and is performing better than the average show in each of the top ten global markets where it is in demand. Knowing which platforms to target for distribution can be determined by examining the show metadata, alongside the global demand data. Evaluating the show and the demand data, executives can decide on the optimal release strategy and pricing for this show.
In summary, demand data plays a vital role in various strategic decision-making processes for executives across the entertainment industry. Understanding audience demand for a particular show can assist in content valuation, programming, acquisition, and distribution decisions. By analyzing the global performance of a title, executives can gain insights into which genres are resonating with their current audience and inform decisions around future content investments. Utilizing demand data ensures executives are empowered with the necessary data to make informed decisions that will allow them to maximize their return on investment, increase audience engagement, and expand their audience base.
Love That Makes You Cry (いつかこの恋を思い出してきっと泣いてしまう)'s travelability to Turkey in the last 30 days is 54%, which means that the audience demand for Love That Makes You Cry (いつかこの恋を思い出してきっと泣いてしまう) is 54% of the demand in its country of origin, Japan. Click through to another market to discover how well Love That Makes You Cry (いつかこの恋を思い出してきっと泣いてしまう) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Fuji Television Network‘s Love That Makes You Cry (いつかこの恋を思い出してきっと泣いてしまう) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fuji Television Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Love That Makes You Cry (いつかこの恋を思い出してきっと泣いてしまう), for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on March 29, 2024, 4:42 a.m. PST using global tv demand datasets from Parrot Analytics for Love That Makes You Cry (いつかこの恋を思い出してきっと泣いてしまう) in Turkey. We provide our partners with meaningful SVOD insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.