The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are constantly tasked with making strategic decisions around content, acquisition, distribution, and programming. To make informed decisions, you need access to data that can help you understand audience demand for content and its potential to be successful. One way to acquire this data is from audience demand information provided by Parrot Analytics. For example, let's examine the case of "Lucifer" in March 2024 in Turkey.
One way you can use audience demand data to make an informed content decision is to estimate content valuation. Using Parrot Analytics' content valuation system, you can quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. By doing so, you can determine how much to spend on content. In the case of "Lucifer", we see that demand for the show is good, with 7.5 times the audience demand of the average show in Turkey over the last 30 days. This means that the show is worth investing in and may be a strategic asset for a streaming platform or linear network.
Another way to use audience demand data is to identify the most popular content in a given market or globally and use this information to make informed acquisition decisions. Parrot Analytics' demand data can enable you to value content and determine how much a title is worth to another streaming platform, based on its demand. For instance, "Lucifer" has outstanding audience demand not only in Turkey but also in other markets like the United States, Russia, the United Kingdom, Germany, Ukraine, India, France, and South Africa. Armed with this knowledge, an acquisition executive could potentially negotiate better terms for acquiring the show's rights and value its worth accurately.
Another way to use demand data is to make decisions around programming or distribution. By examining the top 10 global markets where a TV series like "Lucifer" is most in-demand over the last 30 days, you can identify new markets where there is an opportunity to expand and grow the show's audience reach. In the case of "Lucifer", the show outperformed the demand of the average TV show in each of the top 10 markets where it is most in-demand.
Demand data can also help with subscriber retention and acquisition. By examining how popular a show like "Lucifer" is relative to the market average and which content resonates most with your current audience, you can identify which titles should be acquired or produced to keep your current audience happy and attract new subscribers.
In summary, demand data from Parrot Analytics can help TV executives make more informed content, acquisition, distribution, and programming decisions. By assessing a TV series' ability to drive subscriptions, mitigate churn, and optimize marketing campaigns, TV executives can make data-driven decisions to achieve greater success. In the case of "Lucifer" in March 2024 in Turkey, demand data showed that the show is worth investing in, has increased popularity, and is most popular in the U.S., Russia, and other countries. Armed with this data, TV executives can confidently make informed decisions to keep their content catalogue fresh, engaging, and appealing to audiences globally.
Lucifer's travelability to Turkey in the last 30 days is 24%, which means that the audience demand for Lucifer is 24% of the demand in its country of origin, United States. Click through to another market to discover how well Lucifer travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Lucifer is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lucifer, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2:01 p.m. PST using tv demand content analytics from Parrot Analytics for Lucifer in Turkey. We provide our partners with comprehensive TV industry expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.