The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is key when making informed content decisions, acquisitions, programming, or distribution strategies. Demand data can be used to inform content valuation, which allows decision-makers to understand how much a title is worth to a platform, the dollar value contribution of any title, and the extent of the title's impact on audience engagement across the rest of the catalog.
Using the analysis of "Modern Family" in Turkey (March 2024), we can see how demand data can help content decision-makers. "Modern Family" has achieved an exceptional level of audience demand in Turkey over the last 30 days, with 7.4 times the audience demand of the average show. This indicates sustained popularity in the market, making it a valuable asset for a streaming platform.
Furthermore, by examining the top 10 global markets where "Modern Family" is most in-demand, we find that the show outperforms the demand of the average TV show in each market. The show is especially popular in the United States, with outstanding audience demand of 16.7x. Understanding audience demand helps content decision-makers choose desirable titles for acquisition or distribution, with an emphasis on targeting popular shows in international markets, where they can have maximum impact.
The Parrot Pulse for "Modern Family" provides an independent measure of its global performance across six dimensions. The measurements include travelability, which quantifies a show's international demand relative to its home market, and reach, which is the number of people expressing demand for a show, amongst other measurements. In the case of "Modern Family," the show has exceptional scores across all six dimensions, indicating its potential value in a global market.
The insights from "Modern Family's" metadata can facilitate data-driven programming decisions. For example, the show aired for 11 seasons and ended on April 8, 2020. Understanding such data can help content decision-makers to identify shows with sustainable demand that can attract and retain a considerable audience over the show's lifespan. Such insights can inform the decision to continue producing a show that has a loyal following that drives high audience demand.
Lastly, demand data is essential for measuring marketing campaigns' effectiveness. As observed in the analysis, "Modern Family" experienced a spike in audience demand towards late March 2024. Executives can use such data to optimize marketing campaigns that drive more audience demand, leading to more subscriptions or TV series sales.
Overall, understanding audience demand can equip content decision-makers with valuable, data-driven insights, leading to better-informed decisions and a sustainable competitive edge in the entertainment industry.
Modern Family's travelability to Turkey in the last 30 days is 29%, which means that the audience demand for Modern Family is 29% of the demand in its country of origin, United States. Click through to another market to discover how well Modern Family travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Modern Family is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Modern Family, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using tv demand datasets from Parrot Analytics for Modern Family in Turkey. We provide our partners with meaningful television industry workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.