The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make more informed content decisions, acquisition decisions, or distribution decisions, examining the performance of a show like "Money Heist (La Casa De Papel)" in Turkey as we have done can provide you with valuable insights. Demand data demonstrates what content is popular in any given market, or on a global scale. Understanding what, how much, and where audiences are consuming content can help decision-makers guide their valuable investment in TV series, ultimately reducing the risks that come with any investment.
One way to use demand data is content valuation, which forecasts the potential financial returns that a TV series can yield. By utilizing Parrot Analytics' content valuation system, you can calculate a series' ROI for any given platform. Using demand data, you can also estimate the value of a title and assess its potential to drive subscriptions and reduce churn, as well as find new opportunity markets to increase content distribution.
In particular, if you are interested in acquiring a TV series, understanding its demand across various markets can help you decide how much to invest. For example, "Money Heist (La Casa De Papel)" is currently enjoying a high level of demand in Turkey, with an audience demand of five times the average show. It has ranked #168 in the country and continues to maintain exceptional audience demand, driven by a steady increase in popularity. By using demand data, you can make an informed decision about the value of the series and decide whether to acquire it for your platform, given its sustained high audience demand and global performance. You can also use demand data for content differentiation in programming decisions, finding opportunities to optimize release strategy, pricing, and marketing campaigns to increase viewership.
An additional benefit of utilizing demand data is in franchise opportunities. Demand data like that of "Money Heist (La Casa De Papel)" reveals how much potential a show has to be developed into a franchise, allowing you as an entertainment executive to make informed decisions about how to monetize your IP and identify potential spin-off opportunities. Additionally, demand analysis can uncover which elements of a show fans like the most, making it possible to optimize upcoming productions for success.
Finally, understanding demand data helps you to maintain a happy audience. Knowing which titles resonate most with your current audience, which titles you should buy to grow your audience, and which titles you should keep for retention forms a fuller picture of your library, enabling you to make data-driven decisions on programming, marketing, and audience engagement.
In summary, using demand data, as demonstrated by "Money Heist (La Casa De Papel)" in Turkey, can provide a valuable toolset for entertainment executives in making more informed content decisions. Whether it be planning investments, programming decisions, distribution strategies, or assessing franchise opportunities, these insights enable decision-makers to optimize revenue and growth, ultimately leading to an increase in audience engagement, revenue, and market share.
Money Heist (La Casa De Papel)'s travelability to Turkey in the last 30 days is 32%, which means that the audience demand for Money Heist (La Casa De Papel) is 32% of the demand in its country of origin, Spain. Click through to another market to discover how well Money Heist (La Casa De Papel) travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Money Heist (La Casa De Papel)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Money Heist (La Casa De Papel) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Money Heist (La Casa De Papel), for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:04 p.m. PST using demand metrics from Parrot Analytics for Money Heist (La Casa De Papel) in Turkey. We provide our partners with extensive television industry insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.