The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you need to make strategic decisions when it comes to content valuation, acquisition, and distribution. The use of demand data can help you with these decisions, and in this specific case, the demand data for "Mountain Men" in Turkey for the month of March 2024 can provide several actionable insights to inform your strategy.
Firstly, using demand data, you can start unbundling the value of content on any streaming service, as the demand metrics for "Mountain Men" reveal good demand for this show, with 2.3 times the audience demand of the average show in Turkey in the last 30 days. In content valuation, demand data provides a quantifiable way to estimate the dollar value contribution of any title, to any platform, in any region. If you are considering acquiring the rights for "Mountain Men" in Turkey, the show's increasing demand over the last few months indicates that it could be a smart acquisition, with its percentage increase in audience demand being 177.7% in Turkey in March 2024 alone.
Secondly, demand data can be useful for decision making around programming, for example, by informing optimal release strategy and pricing, or understanding audience tastes and demand clusters. Using demand data, you can determine how well "Mountain Men" has held up over time, measured through Longevity, which is good for this show. Moreover, given the show's placement in the documentary genres and its percentile rank in Turkey, the show's appeal can be attributed to its unscripted, non-fictional format.
Thirdly, demand data is a tool that can provide important information for the pre-release marketing of a title, including campaign optimization ahead of a premiere. Momentum and Reach analysis reveal that "Mountain Men" has outstanding momentum in terms of pace of growth and good reach in Turkey, which means that the audience for this show is expanding. The demand data also tells us that "Mountain Men" has global appeal, with the show outperforming the demand of the average TV show in the top 10 global markets where it is being watched. Making use of demand data for a show with global appeal can help identify new opportunity markets for content distribution.
Lastly, by using demand data for content decision making, you can focus on how a title drives engagement across the rest of the catalog, quantify its platform-specific marginal revenue contribution, and assess its ability to drive subscriptions and mitigate churn. Additionally, given that "Mountain Men" has 166 episodes over 12 seasons, supply and demand analysis can be used to find opportunities for spinoffs or franchises, and to determine how well the show can perform in markets outside the United States, where it is watched the most.
In summary, the use of demand data can provide several valuable insights to inform content valuation, acquisition, distribution, and programming decisions. With the right use of analytics, executives can assess their market position and exposure, as well as explore the full international opportunity by understanding where a show is popular, regardless of origin.
Mountain Men's travelability to Turkey in the last 30 days is 19%, which means that the audience demand for Mountain Men is 19% of the demand in its country of origin, United States. Click through to another market to discover how well Mountain Men travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular history‘s Mountain Men is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for history and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mountain Men, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Adventure Reality), using our globally standardized Demand Expressions® metric.
This page has been altered on April 19, 2024, 2:01 p.m. PST using global television demand data from Parrot Analytics for Mountain Men in Turkey. We provide our partners with extensive television analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.