The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the demand data for a particular TV series can help you make informed content, acquisition, distribution, and programming decisions. For instance, let's take the example of "Muhtesem Yüzyil: Kösem," a historical drama television series set in the Ottoman Empire.
One of the first benefits of demand data is the ability to evaluate content valuation. By using the demand data of this TV show, you can quantify the dollar value contribution of this title to any platform. This data helps you to understand how valuable this content is and how much it is worth to the platform.
Another helpful insight we can obtain from this show's audience demand is the relationship between a show's demand and its success. The data shows that "Muhtesem Yüzyil: Kösem" has impressive demand, with its most recent March data showing it had 9.0 times more audience demand than the average show in Turkey. In addition, its audience demand ranked in the 99.7th percentile in the history genre in Turkey. This is higher than 99.7% of all history titles in Turkey, indicating its high demand.
Moreover, tracking the demand data over time can provide valuable insights into audience engagement and interest levels. This show saw a decrease in demand over the last 30 days compared to the previous 90 days, showing that the demand has been decreasing recently. However, in late March 2024, there was a spike in demand for this show in Turkey.
You can also use demand data to evaluate this show's relative popularity, benchmarking against other popular shows in different markets. According to the top 10 global markets where "Muhtesem Yüzyil: Kösem" has the most demand over the past 30 days, it has outperformed the demand of the average TV show in each of these markets.
Another excellent benefit of demand data is its ability to provide information on audience taste clusters. By analyzing other shows that the fans of "Muhtesem Yüzyil: Kösem" also like, entertainment executives can gain insight into what those audiences enjoy watching and tailor content accordingly.
Overall, demand data can help entertainment executives make informed decisions on content valuation, acquisition, distribution, and programming. By analyzing "Muhtesem Yüzyil: Kösem" as an example, we can see how important it is to consider audience demand when making decisions to help you stay competitive and relevant in today's media-saturated landscape.
This is Muhtesem Yüzyil: Kösem's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Muhtesem Yüzyil: Kösem travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Star TV‘s Muhtesem Yüzyil: Kösem is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Star TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Muhtesem Yüzyil: Kösem, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 18, 2024, 2:01 p.m. PST using global tv demand analytics from Parrot Analytics for Muhtesem Yüzyil: Kösem in Turkey. We provide our partners with far-reaching SVOD competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.