The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a powerful tool for entertainment executives to make informed content, acquisition, distribution, and programming decisions. This data can provide valuable insights into a show's performance in specific markets, its audience engagement and retention, and its franchise potential. By analyzing the demand data for "My Hero Academia" in February 2024 in Turkey, we can illustrate how demand data can be used to inform strategic decisions.
Content Valuation:
- Content valuation uses demand data to answer questions such as "How much is my series worth?" and "What is the baseline value of a title?" The Parrot Analytics content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region. By analyzing the demand for "My Hero Academia" in Turkey, executives can quantify its value for the Turkish market and determine its worth to their platform or network.
- Demand enables valuing IP globally. By analyzing what content is most popular in different markets or on a global scale, executives can make informed decisions about which titles to acquire or produce.
Acquisition Decisions:
- By using demand data to answer the question "What type(s) of content exhibit the opportunity to acquire or produce?" executives can identify shows like "My Hero Academia" that are currently in high demand in Turkey and may be good candidates for acquisition or co-production. Studying audience demand in various markets allows for a greater understanding of potential fanbases and potential audience reach.
Programming Decisions:
- By analyzing demand data to answer the question "What genres are resonating most with my current audience?" executives can identify the most popular genres and make decisions about which genres to focus on for their programming lineups. The fact that "My Hero Academia" is in the animation genre and is currently in the 98.4th percentile in terms of demand in Turkey, means that animation could be a genre that has potential value in Turkey.
- Demand data can also inform decisions regarding the optimal release strategy and pricing by analyzing how demand is affected by factors such as the timing of the release and the pricing of the content.
Distribution Decisions:
- By analyzing demand data to understand the show's travelability, executives can determine which platforms and markets to target for the distribution of "My Hero Academia". The exceptional global audience demand across all platforms for "My Hero Academia" and the fact that demand in Turkey was 12% of the demand in Japan suggests that it has the potential to perform well in other markets. By analyzing the show's top 10 global markets where it is most in-demand over the last 30 days, executives can identify which markets to target with advertising and other outreach to attract new subscribers to their platform.
Marketing Decisions:
- By examining the Parrot Pulse for "My Hero Academia", which provides an independent measure of a show's global performance across six dimensions, executives can evaluate how effective their marketing campaign around the show has been. The exceptional rankings of "My Hero Academia" in each of the dimensions indicates its exceptional performance in terms of reach, momentum, franchisability, travelability, and longevity.
Overall, the demand data for "My Hero Academia" in Turkey demonstrates how powerful insights can be gleaned from analyzing audience demand for a TV series. By examining the demand for the show across different markets and the show's performance over time, executives can make informed content, acquisition, distribution, and programming decisions that generate more value for their platform or network.
My Hero Academia's travelability to Turkey in the last 30 days is 13%, which means that the audience demand for My Hero Academia is 13% of the demand in its country of origin, Japan. Click through to another market to discover how well My Hero Academia travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular YTV‘s My Hero Academia is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for YTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for My Hero Academia, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 29, 2024, 7:36 a.m. PST using global tv demand data from Parrot Analytics for My Hero Academia in Turkey. We provide our partners with deep entertainment industry workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.