The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, you can use demand data to make more informed decisions about content acquisition, distribution, and programming. For instance, consider the case of "MythBusters" and how its demand data can be useful in making various strategic decisions.
Using demand data, content valuation can be based on how much a particular title is worth to any platform in any given region. "MythBusters" has good demand with 5.9 times the audience demand of the average show in Turkey over the last 30 days, and it has been increasing recently with demand 5.6 times the average over the last 90 days. Executive teams can assess the value and profitability of a TV series using this data. Knowing the worth of a program, executives can optimize their spending on content and make better acquisition decisions.
Additionally, assessing "MythBusters" against audience preferences and other similar shows allows executive teams to develop a more accurate understanding of their audience and focus on content that resonates with them. For "MythBusters," its audience is also tuning into shows like "Taskmaster" and "Rick and Morty."
Executives can use demand data to determine what countries to target for distribution of their content. For the month of February 2024 in Turkey, "MythBusters" had a peak audience demand with a rank of #145, up by 59 spots in its rank. The show's high demand in Turkey shows it's worth identifying if there's a chance to further explore its potential in this market.
By examining the top 10 global markets where "MythBusters" is most in-demand over the last 30 days, there's a clear indication to what countries to focus on. The US is where the show has its highest audience demand of 11.4x. For other countries in the top 10 such as Japan, the United Kingdom, Canada, Sweden, and so on, demand for the show is "outstanding" or "good." International audiences are clearly interested in the program, meaning that licensing fees received and cost per episode information can also inform revenue streams for future earnings.
Lastly, demand data can be used to develop a better marketing campaign ahead of a premiere of a TV series. In the case of "MythBusters," there was a spike in demand in late February 2024 in Turkey. With this insight, and corresponding lower demand in March, the marketing team can work towards sustaining demand via a fresh marketing and promotional approach as well as evaluating a launch date strategy for the next season.
In conclusion, demand data is essential for execs to make informed content decisions. By leveraging demand data, entertainment executives can determine the worth of a particular title, compare it against preferences to deepen audience insight, determine which countries to reach out to for distribution, and optimize marketing and promotional campaigns in line with audience peaks. "Mythbusters" is a great example; its demand data highlights its success, popularity, and likelihood to be an attractive acquisition for streaming platforms or a program that can generate gains in the right OTT markets.
MythBusters's travelability to Turkey in the last 30 days is 29%, which means that the audience demand for MythBusters is 29% of the demand in its country of origin, United States. Click through to another market to discover how well MythBusters travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s MythBusters is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for MythBusters, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Science Reality), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 28, 2024, 2:05 p.m. PST using global television demand datasets from Parrot Analytics for MythBusters in Turkey. We provide our partners with essential media industry analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.