The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, one of the most significant challenges is making informed decisions about content, acquisition, distribution, and programming decisions that maximize return on investment. Determining content valuation using demand data is a reliable way to address such challenges, and Nas Daily's analysis in Turkey in March 2024 provides a suitable case study of how demand data can transform your decision-making process.
One prominent question executives raise is how much content is worth to another streaming platform. Parrot Analytics' content valuation system, which uses demand data, can calculate any title's value to any platform in any region. Based on Nas Daily's performance in Turkey, one can deduce that the show's global performance is outstanding, and its travelability is exceptional, which means the show has a high potential to attract and retain an international audience on any streaming platform.
Another critical question raised by executives is how much to spend on content. The value of a show to a platform can be determined using Parrot Analytics' content valuation system, which is based on demand data. In this case study, Nas Daily has 2.1 times the audience demand of the average show in Turkey, indicating the show's excellent performance. With only 8.6% of all TV shows achieving this level of demand, executives can invest in the popular show with confidence.
Furthermore, executives often ask what type of content exhibits the opportunity to acquire or produce. Examining popular shows and genres can help executives discern the promising content types to explore. For instance, Nas Daily is a documentary show, and as of March 2024, it ranked at the 99.5th percentile in the documentary genre in Turkey, signaling high demand. If executives would like to acquire or produce similar documentaries, Nas Daily's performance presents an opportunity.
Another question executives ask is how demand can help with decisions concerning supply and demand. By examining Nas Daily's performance in Turkey for March 2024, one can deduce that the show's momentum is exceptional, indicating the growth rate is high. Additionally, examining the top 10 global markets where the show is most in-demand can help inform supply and demand decisions. Nas Daily outperforms the demand of the average TV show (1x) in each of these markets. Understanding which markets demand a particular type of content can help executives plan their content distribution strategy effectively.
Lastly, executives often ask how demand informs the platform and network fit. For example, examining Nas Daily's performance globally reveals that the show has outstanding demand in the United States, Pakistan, India, and Nigeria. This insight can help executives determine which platforms or networks to target for distribution of the show.
In conclusion, Nas Daily's analysis in Turkey in March 2024 provides a useful case study of how demand data can help executives make informed decisions about content, acquisition, distribution, and programming decisions. Demand data can assist executives in content valuation, determining how much to spend on content, understanding the audience demand for specific genres or shows, supply, and demand decisions and platform and network fit decisions.
Nas Daily's travelability to Turkey in the last 30 days is 10%, which means that the audience demand for Nas Daily is 10% of the demand in its country of origin, United States. Click through to another market to discover how well Nas Daily travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Facebook Watch‘s Nas Daily is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Facebook Watch and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Nas Daily, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on April 18, 2024, 2 p.m. PST using television demand data from Parrot Analytics for Nas Daily in Turkey. We provide our partners with meaningful television industry expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.