The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics provides powerful demand data that is meaningful for entertainment executives working in various industries. One way to leverage this data is through content valuation, as demand data can inform how much a title is worth to a platform, how much a content library is worth, and what the baseline value of a title is.
Using the example of "New Amsterdam (2018)" for the month of March 2024 in Turkey, we can see that the demand for the show is good, with 4.7 times the audience demand of the average show in Turkey over the last 30 days. Additionally, we can see that demand for the show has been increasing over the last 90 days, indicating that the show is gaining popularity.
Executives in the OTT and SVOD industry can use this data to make more informed content acquisition and distribution decisions, as we can see that "New Amsterdam (2018)" has higher demand than 98.5% of all drama titles in Turkey. This information can help executives identify titles that are likely to attract and retain subscribers, ultimately driving revenue for their platform.
Talent agencies and production companies can likewise use demand data to make decisions about what types of content to produce or acquire. They can use the data to determine what types of content exhibit opportunities for acquisition or production and what genres are resonating most with their audience.
Linear and pay TV networks can benefit from demand data to make more informed programming decisions. By examining the top 10 global markets where "New Amsterdam (2018)" is most in-demand, networks can identify markets where the show has high demand and potentially use this information to make decisions about programming schedules and release strategies.
The travelability of "New Amsterdam (2018)" is also notable, with demand in Turkey being 32% of the demand in its country of origin, the United States. This data can be used by distribution companies to make decisions about where to release content and allocate funds for future content investments.
Demand data can also be helpful for answering specific questions, such as which titles should be acquired to keep current audiences happy or to grow the audience. It can also help identify under-monetized titles and find new opportunity markets for content distribution.
Overall, demand data can help entertainment executives make more informed decisions across various industries, including content acquisition and valuation, distribution, programming, and production. The global performance dimensions provided by Parrot Analytics' Parrot Pulse indicator can give executives valuable insights into a show's audience demand, travelability, longevity, momentum, franchisability, and reach.
New Amsterdam (2018)'s travelability to Turkey in the last 30 days is 56%, which means that the audience demand for New Amsterdam (2018) is 56% of the demand in its country of origin, United States. Click through to another market to discover how well New Amsterdam (2018) travels internationally.
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Acquire the best shows from partners such as NBC to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. New Amsterdam (2018)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s New Amsterdam (2018) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for New Amsterdam (2018), for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 19, 2024, 2:02 p.m. PST using demand content analytics from Parrot Analytics for New Amsterdam (2018) in Turkey. We provide our partners with smart entertainment industry know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.