The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data has the potential to provide entertainment executives with insights that can help them make better decisions with regards to content valuation, acquisition, distribution, and programming. This is demonstrated by analyzing the performance of "Niloya" in Turkey over the month of March 2024.
The outstanding demand for "Niloya" with 19.4 times the audience demand of the average show in Turkey over the last 30 days makes it highly valuable content. Entertainment executives can make use of Parrot Analytics' content valuation system, which is based on demand data, to reveal the dollar value contribution of "Niloya" to any platform in Turkey.
Furthermore, understanding the peak rank, genre percentile, and audience decline for "Niloya" in Turkey allows for better programming decisions. The fact that demand for "Niloya" in Turkey has increased over the past 30 days suggests that airing "Niloya" on TV in Turkey is likely to be more successful than it was during the previous 90 days.
An additional way demand data can assist entertainment executives to make more informed content decisions is by mapping out areas of travelability. Though "Niloya" ranked number one in Turkey, its travelability across the global market is poor. This information can be of use to entertainment executives planning on distributing or producing the show outside of Turkey.
Further, the fact that audience demand for "Niloya" spiked in late March 2024 in Turkey indicates the potential for a marketing blitz in the region.
Lastly, understanding the show's global market data including insights from the top ten countries with the highest demand can help in content acquisition and overall distribution strategy. By analyzing audiences in different countries, executives can acquire or produce more shows that will resonate with different localities.
In conclusion, demand data has value in helping to make informed decisions concerning content acquisition, distribution, and programming. Parrot Analytics' content valuation system, based on demand data, provides an economic valuation system that can help in determining the dollar value contribution of a title to any platform in any region. This evaluation can be used to make critical decisions concerning production, distribution, and content acquisition.
This is Niloya's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Niloya travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular youtube‘s Niloya is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for youtube and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Niloya, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 18, 2024, 2:04 p.m. PST using global tv demand datasets from Parrot Analytics for Niloya in Turkey. We provide our partners with smart content analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.