The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand data is crucial to making successful content decisions. By examining the audience demand data for "Oddbods" in Turkey for March 2024, we can see how demand data can be used to make more informed content decisions.
Firstly, the Parrot Analytics content valuation system uses demand data to calculate a content's value to a streaming platform in a specific region. Understanding the value of a title can help executives make decisions about acquisition and content investment. In the case of "Oddbods," the show's demand of 5.4 times the average title in Turkey over the last 30 days indicates it could be a valuable addition to a streaming platform's library in that region.
Additionally, understanding which genres are resonating most with audiences can help executives make programming decisions. In the case of "Oddbods," the show is in the 99.1th percentile in the comedy genre, indicating the show's appeal to audiences looking for comedic content.
The travelability and reach dimensions of the Parrot Pulse can also be used to inform distribution decisions. "Oddbods" has outstanding travelability, meaning it has exceptional international demand relative to its home market. This could indicate that the show has potential for success in other regions. "Oddbods" also has good reach, meaning it has demand from a wide group of people, which could make it a valuable addition to a linear network or pay TV network's programming lineup.
Finally, understanding the momentum, longevity, and franchisability of a title can help executives make content decisions that are focused on long-term success. For "Oddbods," the show's momentum is exceptional, indicating a high pace of growth. Its outstanding longevity suggests that the show has maintained high demand over time, which could make it a reliable title for a streaming platform or linear network. The show's outstanding franchisability suggests that it has spin-off potential that could further monetize the IP.
In summary, using demand data to make content, acquisition, distribution, and programming decisions is increasingly important in the entertainment industry. The audience demand data for "Oddbods", such as its high demand in Turkey over the last 30 days, its outstanding performance across the six dimensions of the Parrot Pulse, and its exceptional genre ranking, can provide valuable insights to entertainment executives.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Oddbods is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Oddbods, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2 p.m. PST using global tv demand metrics from Parrot Analytics for Oddbods in Turkey. We provide our partners with extensive OTT workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.
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