The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are many ways demand data can be used to inform your content, acquisition, distribution, or programming decisions. Let's take the analysis of "One Strange Rock" in Turkey for the month of December 2023 as an example.
Firstly, let's explore content valuation. Parrot Analytics' content valuation system can reveal the dollar value contribution of any title, to any platform, in any region. Therefore, we can use demand data to estimate how much "One Strange Rock" may be worth in Turkey or other regions globally.
Furthermore, demand data can be used to determine how much to spend on content. In this case, we can see that "One Strange Rock" has a demand 3.2 times higher than the average show in Turkey over the last 30 days and is at the 99.9th percentile in the documentary genre, indicating that the show has a good level of demand in Turkey. Additionally, demand for the show has been increasing recently, which could be taken as an indicator that interest in the show is growing.
Demand data can also help with acquisition decisions. By looking at shows that fans of "One Strange Rock" also like, such as "Big Sky", "The Simpsons", and "Rick and Morty", entertainment executives can identify other shows with similar audience appeal that may be worth acquiring.
For programming decisions, demand data can help determine the best release strategy for content. Assessing the peak demand for "One Strange Rock" in the last 30 days compared to the 1-year rolling average, shows that the show is currently experiencing increased popularity in Turkey. These insights could be used to inform decisions on when to release new episodes, and in which regions.
Distribution decisions can also benefit from demand data. By assessing where in the world "One Strange Rock" is most in-demand, entertainment executives can identify markets where the show is most popular and focus distribution efforts accordingly. In this case, Turkey is the show's number one market globally, with demand at 2.0x.
In summary, demand data can provide entertainment executives with valuable insights to help them make more informed decisions about their content, acquisition, distribution, or programming strategies. By assessing metrics such as content valuation, fandom affinity, and global travelability, executives can use demand data to optimize their decision-making processes, as well as the overall performance of their platforms or television series.
One Strange Rock's travelability to Turkey in the last 30 days is 6%, which means that the audience demand for One Strange Rock is 6% of the demand in its country of origin, United States. Click through to another market to discover how well One Strange Rock travels internationally.
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Acquire the best shows from partners such as FOX to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. One Strange Rock), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s One Strange Rock is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for One Strange Rock, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Science Documentary), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:01 p.m. PST using analytics from Parrot Analytics for One Strange Rock in Turkey. We provide our partners with essential television know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.