The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage Parrot Analytics' demand data solutions to make more informed decisions on content valuation, acquisition, distribution, and programming. In this article, we will use "Our Flag Means Death" television series as a case study to highlight some ways demand data can be used to inform strategic decision-making processes.
Content Valuation: Content valuation provides insights into how much a show is worth or how profitable a content library can be in a specific region, on a given platform or over time. Parrot Analytics' content valuation system uses global content demand and supply to generate the dollar value contribution of any title to any platform in any location. Our analysis of "Our Flag Means Death” in Turkey over the last thirty days reveals that its demand is 2.8 times higher than average, which indicates good demand for the show in this market.
Programming Decisions: Parrot Analytics’ demand data can inform programming decisions relevant to content financing, creation, distribution and acquisition. For example, examining the top 10 global markets where "Our Flag Means Death" is most in-demand over the last 30 days shows that the United States is the show's leading global market. "Our Flag Means Death" has achieved outstanding audience demand of 28.2x in the United States compared to Turkey where demand is 8% of that in the United States. Our analysis also indicates that audience demand in Turkey has decreased for the show lately, which suggests that revisiting the show's programming and promotional strategies may be necessary to boost demand.
Acquisition Decisions: Evaluating a potential acquisition's demand can provide greater insights into a target market's preferences, genre trends, and pricing thresholds. Parrot Analytics data reveals that followership for "Our Flag Means Death" is high and that fans also enjoy comedies like "What We Do In The Shadows," "Star Trek: Lower Decks," and "Rick And Morty," as well as drama series like "Only Murders In The Building," and "Foundation." These insights can inform content acquisition decisions by providing greater clarity on viewer interests and the kinds of shows that have the potential to perform exceptionally well.
Distribution Decisions: Parrot Analytics' demand data can inform distribution decisions by mapping local market whitespace, indicating which platforms are ideal for specific content, and highlighting titles with the potential for global appeal. The analysis of "Our Flag Means Death" shows that the show's travelability is exceptional and its demand is higher than the 98.8% of all biography titles in Turkey in February. The show performed outstandingly in different markets, maintaining its audience demand over time, with exceptional reach, and exceptional franchisability.
Marketing/Branding Decisions: Demand data insights also inform pre-and post-launch marketing decisions. Our analysis of "Our Flag Means Death" over the last 30 days in Turkey shows a spike in its audience demand in late February, indicating an opportunity for the show's marketers to capitalize on this and address issues that could be affecting its demand negatively.
In summary, Parrot Analytics' demand data can provide powerful insights into content valuation, acquisition, programming and distribution decisions, and impact marketing/branding decisions concerning content. Using "Our Flag Means Death" as a case study, entertainment executives can leverage our analytics solutions to make informed decisions and remain ahead in the entertainment industry space.
Our Flag Means Death's travelability to Turkey in the last 30 days is 6%, which means that the audience demand for Our Flag Means Death is 6% of the demand in its country of origin, United States. Click through to another market to discover how well Our Flag Means Death travels internationally.
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Acquire the best shows from partners such as Max to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Our Flag Means Death), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Our Flag Means Death, including those that have not even been released. Appeal to your target markets, including Turkey, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Max‘s Our Flag Means Death is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Our Flag Means Death, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2 p.m. PST using global television demand metrics from Parrot Analytics for Our Flag Means Death in Turkey. We provide our partners with extensive subscription-video-on-demand insight to help them drive better and more informed content sales strategies. Contact us today to find out more.