The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make program decisions for your OTT or SVOD platform, you can use demand data to measure the popularity of shows in different markets and regions. For instance, by examining the demand data for "Rupaul's Drag Race UK" in Turkey, you can make more informed content decisions.
Executive Questions:
1. Content valuation uses demand data to answer these questions: How much is my series worth?
If you are to determine the worth of "Rupaul's Drag Race UK," the show is highly valued in Turkey, having 2.5 times the audience demand of the average show in Turkey over the last 30 days. Only 8.6% of all TV shows have this level of demand.
2. Demand enables valuing IP globally: What content is most popular in my market or on a global scale?
By examining the top 10 global markets where "Rupaul's Drag Race UK" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. Moreover, it received outstanding audience demand of 11.3x in its country of origin, the United Kingdom.
3. Demand data powers Parrot Analytics' content valuation system: Using demand data, how can you calculate the ROI a specific title will bring for any given platform?
Demand for "Rupaul's Drag Race UK" has been increasing recently, as the show has demonstrated a 4.8% increase in peak demand over the last 30 days. This increased popularity indicates the show is resonating well with subscribers and can potentially stimulate the desired ROI for a given platform.
4. Content valuation leverages Parrot Analytics demand data: Using demand data, how can you assess a TV series' ability to drive subscriptions and mitigate churn?
By examining the audience demand for "Rupaul's Drag Race UK" in Turkey, you can gauge the show's capacity to retain its audience and attract new subscribers. Also, the show's top 10 global market list could suggest the possibility of regional expansion and the potential influence on the platform's subscription rate.
5. Content valuation is based on region-specific audience demand data: How much is my show worth? Content valuation can be applied to an individual series or an entire library, which means you can start unbundling the value of content on any streaming service.
By examining "Rupaul's Drag Race UK" in Turkey and other markets globally, you can start unbundling the value of the content on any streaming service, including the show itself or other series within the same genre.
Therefore, you can see how valuable demand data is for making more informed content and acquisition decisions. By analyzing audience demand for a TV show like "Rupaul's Drag Race UK" in Turkey, executives can better understand its global performance and apply relevant insights to their strategic decision-making processes.
Rupaul's Drag Race Uk's travelability to Turkey in the last 30 days is 11%, which means that the audience demand for Rupaul's Drag Race Uk is 11% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Rupaul's Drag Race Uk travels internationally.
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Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC Three by incorporating country-specific trend and market demand factors for all markets including Turkey. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Three‘s Rupaul's Drag Race Uk is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Three and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rupaul's Drag Race Uk, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 19, 2024, 2:50 a.m. PST using television demand analytics from Parrot Analytics for Rupaul's Drag Race Uk in Turkey. We provide our partners with comprehensive OTT insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.